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Sales Process: What do sales reps (specifically enterprise sales, b2b sales reps) find missing in their current CRM, lead generation and other tools that they use?
Brian Klem, I help patient care centered healthcare start-ups. answered:

Having been a user and an implementer or both salesforce and zoho, I'd say the answer here is simplicity.

Most sales reps hate administrative burdens. The more the CRM can be set up to be useful and with as few taps as possible, the better. Leave the complex stuff to marketing and management.

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