Let me tell you what you need to do. Let me give you the magic pill if you will.
Take Action. Make a landing page, then...don't stop no matter what. Start posting to LinkedIn, Facebook, everywhere, send emails to your friends, your connections, everybody and get them to go to the landing page and sign up for your newspaper.
Once you can prove readership you can focus on finding out what type of articles your readers like. From this data you can decide what type of ads will sell best on your site. Until you can sell ads, fill in the spaces where the ads would otherwise go with your own ads. Make some ads for your newspaper. Come up with a product to sell. Give ads away for a limited time. Don't stop taking massive action.
Best of Luck,
Michael T. Irvin
michaelirvin.net
My books are available exclusively through Amazon Books. Check out my book "Copywriting Blackbook of Secrets"
Copywriting, Startups, Internet Entrepreneur, Online Marketing, Making Money

Best Of Luck,
Copywriting, Startups, Internet Entrepreneur, Online Marketing, Making Money