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Clarity

Michael Von Irvin MBA BSN RN

New York City, NY

Feature Expert at Startup.com ⭐ Business and Marketing Success Consultant & Coach for Individuals and Businesses ⭐ Author of Consultant's Profit Guide & Writer's Profit Guide ⭐ Read Bio ⭐ Top 20 Healthcare Consultants ⭐ CEO Develop University ⭐ Business Startups and More ⭐Vast Experience in Retail, Wholesale, Franchising, Healthcare, Startups, eCommerce, Social Commerce, Marketing, and Internet Sales and Marketing

$16.67/min

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8 Reviews

about 1 hour
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Healthcare Startup Consulting Online Marketing Internet Marketing Online Marketing Strategy Marketing Strategy Copywriting Consulting Brand development Branding & Identity

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Lean Startup Expert, Lean Start-Up, Lean Start Up, Startups, Product and Design

Lean Startup, Lean Start Up, Lean Star-Up expert in for Businesses Large and Small. All types of businesses. Entrepreneurship, Entrepreneur, Entrepreneurial, Entrepreneur Startup, Product and Design

http://michaelirvin.net

Direct Marketing, Sales Lead Generation Marketing, Minimal Resistance Marketing

Lead Generation Marketing, Mind Priming Marketing, Minimal Resistance Direct Marketing, Business Development for Start ups, New Businesses and Existing Businesses, Sales Training, Marketing Development, Product Placement, Branding and Positioning. Focused Instruction, Focus-Based Time Management techniques for all levels of management can save incredible amounts of time and money. This training is essential for all levels of employees and management. From C-Level to customer service reps. Sales, Marketing, and management staff training.

http://www.michaelirvin.net

Profit Driven Marketing and Sales

Product Driven Marketing and Sales, No Hogwash Business Consulting , Featured in NY Times, ABC, Expert in Copywriting, Direct Marketing, Ad Copy, Copy Writer, Direct Mail Marketing, Internet Marketing, Social Media Marketing, Internet Marketing, Capturing of Critical Marketing Data, SEO through Key-words, Using Google Ads and Email Capture Techniques, List Building, How To Become and Excellent Copywriter, How to Choose a Copywriter, How to Use Copywriting to build your business brand and personal Brand.

http://www.michaelirvin.net

Entrepreneur Expert, Helping Others Get Rich, Helping Other Make Millions

Expert in MLTC, Long Term Care, HealthCare, Start-ups, Enhancing Existing Business, Business Growth, Business Opportunities, Branding, Product Placement, Product Positioning, Managed Long Term Care, Home Health Care.

http://mltcconsulting.com

the Little Guys Way to Riches

Focused Instruction, Focus-Based Time Management techniques for all levels of management can save incredible amounts of time and money. This training is essential for all levels of employees and management. From C-Level to customer service reps. Sales, Marketing, and management staff training.

http://www.michaelirvin.net

Direct Marketing Expert No Hogwash Consulting

Using Direct Marketing Techniques to save on Sales force while multiplying brand recognition, sales and business growth.

http://www.michaelirvin.net

Online Marketing Development, Sales Training

Sales Training, Marketing Development, Product Placement, Branding and Positioning. Focused Instruction, Focus-Based Time Management techniques for all levels of management can save incredible amounts of time and money. This training is essential for all levels of employees and management. From C-Level to customer service reps. Sales, Marketing, and management staff training.

http://www.michaelirvin.net

Executive Coaching C-Level and Below, Personal Branding and Leadership, Training

Executive Coaching - From C - Level to Field Managers. Knowing how to conduct oneself in business, communicate with other C-Level Executives, Managers, and Personnel is critically important. Focused Instruction, Focus-Based Time Management techniques for all levels of management can save incredible amounts of time and money.

http://www.michaelirvin.net

Branding Expert, Business Branding, Personal Branding, New and Existing Products

Michael’s defines of entrepreneurship and business success in general as having a specific focus: innovation. There is a huge gap between, entrepreneurial businesses, which involve innovation, and other small
businesses, which do not. Whether the business is a Mom and Pop or a Fortune 400 size business this is true. It is especially true for start ups of all shapes and sizes and for all product and service types.

http://www.michaelirvin.net

the Little Guys Way to Riches

Expert in internet marketing, lead generation, back-end products and marketing, marketing. Michael Irvin featured in WSJ, NY Times, ABC, Telmundo.
Business Development for Start ups, New Businesses and Existing Businesses, Sales Training, Marketing Development, Product Placement, Branding and Positioning. Focused Instruction, Focus-Based Time Management techniques for all levels of management can save incredible amounts of time and money. This training is essential for all levels of employees and management. From C-Level to customer service reps. Sales, Marketing, and management staff training.

http://www.michaelirvin.net

Business Consulting

No Hogwash Business Consulting , Featured in NY Times, ABC, and WSJ, Copywriting, Startups, Internet Entrepreneur, Online Marketing, Making Money, Health Care Start-ups To Include Related Products
PPACA - Affordable Care Act
Maximizing Cash Flow, Growth, and Minimizing Cost
Expert in Managed Long Term Care
Business Development
Health Care Marketing
Soft Ware Integration and Development
Product Positioning and Branding
Business Growth
Nursing Supervision
Nursing Team Management
Health Care Marketing
Provider Relations and Network Development

http://www.michaelirvin.net

Effective Branding

No Hogwash Effective Branding , Featured in NY Times, ABC, Expert in Personal Branding and Business Branding to include image development, logos, branding, social media branding, internet branding, brand image. Public Relations, Excellent Resumes, Getting the Job, Winning the Business Proposal, Presentations, What to Say, What not to Say, Business Growth and Entrepreneurship Through The Building of a Strong Personal Image, Personal Image Building, Repairing Brands, Repairing Personal Image, Repairing and Building Business Brands.

http://www.michaelirvin.net

Human Psychology and Persuasion

No Hogwash Business Consulting , Featured in NY Times, ABC, Expert in helping others build small businesses and make millions, healthcare, fire protection, startups, internet businesses and others into large fire protection businesses. Cost reductions and maximizing profits. Building large Fortune 400 fire protection and other companies into even larger more profitable fire protection, fire alarm, sprinkler companies.

http://www.fescousa.com

No Hogwash Startup Expert Lean Startup Expert Start Up Expert Entrepreneurship

Helping large and small businesses whether just beginning or refocusing start up with the goal of sustained solid growth. Providing coaching, training, and advice with a success focus to keep you steadily progressing towards your business goals. To build and extraordinary business requires continued forward action, day-by-day and step-by-step. I know this because I have done it and have had tremendous success in my businesses and life. I take pride in helping others achieve success.

http://www.michaelirvin.net

Career Advice, Wealth Building, Money Making, Entrepreneurial Training

Sound Career Advice, Money Making, Wealth Building, Self Help, Focused Instruction, Focus-Based Time Management techniques for all levels of management can save incredible amounts of time and money.

http://www.michaelirvin.net

International Business, Latin America, Hispanic Markets Expert Franchising

Hispanic Markets, Latin American Marketing and Business Growth, Spanish Speaking Marketing, Emerging Markets, Michael Irvin has traveled extensively and worked throughout Latin America, Venezuela, Colombia, Mexico, Panama, Spain, Dominican Republic, Haiti, NY, Chicago, LA, Chile, Argentina, Peru and other Spanish Speaking locations. Thinking of starting a business in one of these locations or other emerging markets? Get expert advice.

http://www.michaelirvin.net

Answers 232
Reviews 8

Answers

Michael Von Irvin MBA BSN RN answered

Revamping the copy on my website to better explain our story/'why'. Hiring a copywriter, should I know this or can the copywriter help us discover it?

Without a doubt the copywriter should be helping you to discover the 'why'. One of the greatest copywriters to ever live was Gary Halbert. Not only did Gary write great copy, he spent his life helping clients reshape their questions to find the real answer. I have also been doing this for 20 years. You must ask good questions and the why questions are the most important questions of all. If there is a big enough, compelling 'why', people will find a way to buy.
Michael Irvin - Marketing Expert

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Copywriting

Michael Von Irvin MBA BSN RN answered

Is there a good reference book/paper for managing growth from point of first sale through to sustainable and scaleable growth for a consumer product?

Are you looking at this subject from a marketing or management of growth point of view? In other words are you asking how to grow or how to manage and track growth?
Michael
michaelirvin.net

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Growth Strategies

Sales Growth

Consumer Products

Michael Von Irvin MBA BSN RN answered

Lots of entrepreneurs work 60 to 80 hours a week. This isn't what I consider a good work/life balance. How would you improve it?

Sometimes when you start a company, working more hours may be a short-term fix. However, if you are really suited to be an entrepreneur you should be thinking "how can I work less and use leverages such as the internet, virtual assistants, and outsourcing to create massive synergies, more profits, and greater results. I wrote about this in my book "The Lazy Man's Work Week" and my other books in this series.
http://www.michaelirvin.net

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Personal Development

Work Life Balance

Michael Von Irvin MBA BSN RN answered

What are the best books to learn about Leveraged Buyouts and other creative financing topics?

If you haven't read "King Icahn" this is a good place to start. After that I would read "How to Do a Leveraged Buyout" by Christopher Jansen
Read everything that you can get your hands on.
Michael T. Irvin
NoHogWashMarketing.com
"Get To The Top Without The Slop"
michaelirvin.net

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Leveraged Finance

Private Equity

Venture Capital

Michael Von Irvin MBA BSN RN answered

What is the red tape I will need to face to introduce a vaccine for polio and market it in India?

Hi. I may be able to help you. Please let me know a little more about your business plan.
Regards,
Michael

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Marketing Strategy

Healthcare

Healthcare Consulting

Michael Von Irvin MBA BSN RN answered

Will Google analytics track if instead of using the 3 mandatory variables (source,medium,campaign) I use just source?

Yes. I have used Google analytics for the last 10 years and have just tracked the information that I need.
Michael
michaelirvin.net

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Google Analytics

Michael Von Irvin MBA BSN RN answered

Joomla, concrete5 or squarespace to create a membership website? (I have no programming knowledge)

Pay a professional to do it and concentrate on your craft.
Michael T. Irvin
michaelirvin.net

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Website Design

Web development

Website Management

Michael Von Irvin MBA BSN RN answered

Revenue generation methods for a free membership website offering a trade off of information?

See my earlier posting on 3 tiered memberships and backend purchases of goods and services. If you don't think about your backend you can work your backend off with little or no profit to show.
Michael T. Irvin
NoHogWashMarketing.com
michaelirvin.net

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Start-ups

Online Marketing

Marketing

Michael Von Irvin MBA BSN RN answered

What should I consider when running a customer reward/loyalty program?

You Will Get Nowhere By Doing What Everybody Else Is Doing.

Here is a simple and quick answer, but value is not determined by the number of words.

Whatever system you do, don't do it immediately. Send a letter to the guest one month after their stay. When people get back home, they are too tired to pay attention. On checkin, their is simply too much going on.

So, send a letter with the points earned and say, "We would like to double the offer, please send the enclosed link to a friend or family member and they will get the same amount
of points listed on this letter."

Good Luck,
Michael Von Irvin

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Marketing Strategy

Brand development

Travel

Michael Von Irvin MBA BSN RN answered

How can we market to our growing database of over 200k email and contact leads, aside from just cold calling and unsolicited bulk email campaigns?

You Will Get Nowhere By Doing What Everybody Else Is Doing.

Here is a simple and quick answer, but value is not determined by the number of words.

What you need is a segment your list. Do tests with links, keywords, and offers when you send out emails. In say, 5,000 emails you use a link that will make an offer for more info, newsletter, product, services, etc. Anybody who opts into this new list are then further segmented and can be marketed to in a certain way. They never know that they are segmented, but you do.

It allows you to have a powerful way of marketing. One size doe not fit all.

Good Luck,
Michael Von Irvin

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Marketing Strategy

Digital Marketing

Online Marketing

Michael Von Irvin MBA BSN RN answered

We are trying to reach students across US/Int'l universities. Any thoughts on how to best reach them to test a product idea outside of email spamming?

Tom has a great idea. However, it is all about marketing. Use every avenue available to get the word out via the internet including Craigslist, blogs, university newspaper ads and articles, etc. first.
Michael T. Irvin
NoHogWashMarketing.com
"It's All About Marketing"
"Get To The Top Without The Slop"
michaelirvin.net

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User Acquisition

Email Marketing

Social Media Marketing

Reviews

Provided clear insight. Gave us a whole new avenue to pursue in our growth strategy. Great resource.

Charles Voltron Source: Clarity

Extremely knowledgeable about the industry and willing to contribute.

Cristina Sanchez Source: Clarity

Michael Irvin was fantastic; he has a sharp business mind and knows how to spot opportunities that others may miss. He was enthusiastic, responsive and provided insights that I don't think I could have gained elsewhere. I scheduled a 15 minute call and was so engaged in the dialogue and benefited so much from the information that I couldn't get off the phone. Instead of 15 minutes, I stayed on the phone for nearly 90 minutes because it was that valuable. I recommend him wiithout reservation.

Charlene Brown MD, MPH, FACPM Source: Clarity

It has been a wonderful experience working with him

Vik J Source: LinkedIn

All I can say is his work and understand of the scope of each project is world class. He is just the best. I look forward to working with Michael on more projects in the future.

Julius Uhlmann Source: LinkedIn

Michael is a very professional and goals-oriented manager. He always works as a team player with a positive attitude His high level experience and knowledge as well as his high commitment and professionalism to any challenge, make him a very valuable team member/leader

Adriana Galeano Source: LinkedIn

Michael is a reliable professional, who seeks to satisfy his customer needs. He's also a strategic negotiator highly recommended.

Julian david Londoño Cifuentes Source: LinkedIn

We've worked in some design projects and he was very nce to deal and accurate info for the project achievement was given. Wish him all the best and I'm pretty sure he will have a great future :-)

Claudia Mesquita Source: LinkedIn

Member since March 2013