Some years ago I had one my first sales call.

It was with the CEO of a notorious company

I was a bit nervous, so I told him:

“Look, I know you’re an experienced seller,

You'll probably spot every advanced sales technique if I use them

So… I’ll just be authentic.”

He replied:

“Angelo, the best sales technique ever is having a great product.”

And his words stick with me since then.

When Mark McCormack started IMG, the first athlete he signed was Arnold Palmer.

At that time Palmer, now considered one of the greatest golfers ever,

had only won one championship.

What McCormack saw in Palmer, Gary Player, and Jack Nicklaus,

and the other well-known athletes that he then signed when they were still unknown,

was more than mere trophies.

These athletes had a strive for excellence and other positive qualities

that directly would have made them outstanding in the long run.

A couple of days ago, I was listening to a podcast with Steven Sashen, CEO of Xero Shoes.

I could tell from his words and description that what he built is something outstanding.

It made me want to buy it immediately.

Sumo, it’s another example of an excellent product out there.

I tried all kinds of similar plugins,

but Sumo is the only one that never gave me problems!

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