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SaaS - Enterprise & SMB B2B: What are some tried-and-true metrics for enterprise/ARR-based SaaS companies?
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Michelle Urban, Startup Marketing Consultant| Growth Strategist answered:

Check out this example for your business metrics. I think you can easily convert MRR to ARR.

https://docs.google.com/spreadsheets/d/1IOq1OIl_lRHQoW-uhQBuLPAYQ7nYCzI_qr-8x8N2ZHA/edit#gid=0

I think the funnel metrics like traffic, leads, MQL, SQL, time to close, etc, is important, but for the business side, I think it's more about spend and revenue.

Good luck and holler with questions.

Michelle Urban
www.marketing261.com
https://twitter.com/michelleurban

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