These are difficult times as 2021 is still fighting with Covid-19. I believe you need to plan a fresh for 2021.
Churn is a significant driver of valuation because it touches upon all the key factors that impact the perceived future cash flows of a SaaS business. The importance of this metric should not be underestimated when you consider the long-term impact on the business. A high churn rate has all the inverse effects and can also say to investors that the product does not adequately fit the customer’s needs, sits in a market with limited demand or there are stronger competing products. However, it is less easy to find consensus on the acceptable rate of monthly revenue churn for SaaS businesses. Here the line again blurs between smaller, SDE-valued SaaS businesses and the larger EBITDA revenue-valued VC-funded SaaS businesses. Bessemer Venture Partners, an investor in VC-funded SaaS businesses, says an acceptable churn rate for these is in the 5 – 7% range annually. This is also supported by Pacific Crest’s Private SaaS Company Survey that shows roughly 70% of surveyed large SaaS companies had annual churn.
You can read more here: https://feinternational.com/blog/saas-metrics-value-saas-business/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath