Loading...
Answers
MenuWhich questions should I ask to a mkt agency whom i want to handle SEO, Adwords, and social media for an ecommerce site to compare it to another one?
This question has no further details.
Answers


Ask them to brief explain their methodology and most important the KPI's that they will track thru your project.
That way you can compare different agencies KPI's and see the ones that make sense with your business goals.
A few ones to exemplify:
General: Traffic, Sources, Conversion Rate, Bounce Rate.
Adwords: ROI, CPA, CPC e CTR.
SEO: Inbound Keywords, Rankings, External Links (Volume and Quality).
Social: Audience, Reach, Engagment.
and a lot more...
Hope that helps.
If you need more info feel free to give me a call.


I've been on both sides of the table in this conversation a number of times and have come to the conclusion that the only factor that matters is sales generation.
Page ranking, etc. is all meaningless if their efforts don't result in increased sales - significantly in excess of their fees and your advertising investment.
Don't forget that driving traffic is only half of the equation. Conversion is the other - and perhaps the more important / difficult - part of the equation.
Don't pay someone just to drive traffic without a strategy to convert visitors into customers. Otherwise you're wasting your time and your money.
Ask them for specific sales results they have been able to generate for other clients. Compare the sales increases to the costs of their fees and advertising expenses. Ask for and call references of current / past clients they have generated results for.
I'm not quite sure what you mean by "an ecommerce site to compare it to another one" but, in addition to traffic stats, be sure to look at conversion percentages and sales numbers.
To your success, Frank
1. Before you talk to them make sure you are clear about your goals and strategy.
Outsourcing any part of your business or hiring a firm to do work for you should be like hiring an employee. You should have a VERY clear idea about what you want them to accomplish. After all - you're hiring them to help you accomplish your goals... not defaulting to their strategy to accomplish theirs (remember - they are a business too).
2. Before you talk to them be certain you know what your reasonable Customer Acquisition Cost (CAC) is. This is the number you'll use to know if you can afford the services. When discussing pricing - don't mention this to them - let them TELL you the costs of their services. But knowing this will allow you to decide if you can afford the investment.
3. Find out what they do to mitigate risk for their customers. In other words - what are they willing to offer YOU to ensure YOUR success. If they want a lump sum payment that's non-refundable... run for the hills (unless they offer some other amazing guarantees, etc.).
For assistance figuring any of the above out - or for any other help - give me a call.
Best of luck!!


For SEO, ask the following questions mentioned by Rand Fishkin (he really knows his stuff)
http://moz.com/blog/ten-question-litmus-test-for-professional-seos
For Adwords, use these questions from Wordstream since they know Paid Search inside out!
http://www.wordstream.com/blog/ws/2011/06/22/ppc-agency-questions
For Social Media, David really knows his stuff about that. He created a list of questions you should ask. http://www.therisetothetop.com/davids-blog/key-questions-hire-social-media-marketing-consultant/
Hope this helps!


On the SEM side, we created a list of questions we recommend our clients ask their potential vendors. You can access it at:
http://www.globalsempartners.com/ppc-agency-questions.docx
Let me if you have any questions, I'd be happy to jump on a call.


SEO is all about content, and because the content must generate a sense of urgency among prospects if it is to be effective. Content should challenge them to question the effectiveness of their current methods and encourage them to explore other more efficient and effective alternatives. Ask your mkt agency about how well they can deal with content marketing.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
-
How do I go about finding a mentor for my new drop-shipping venture?
If you'd like a Forbes-listed, Marketer of the Year as your mentor... feel free to set up a 10 minute call with me. If you look at my reviews and do some research on me, you'll quickly see why, if you want an empire, you should get my advice. My average client grows by approximately 1,400%. That's insanity.
-
How important is it to have a .com domain when starting up a business?
It's far less important than it used to be, because so many social media businesses are much more reliant on their apps than their desktop websites these days. Instagram launched (and grew fast) with the domain instagr.am, for instance.
-
What should I do to have my first client on Clarity.fm?
I started on Clarity just by answering questions last summer. I used to love Quora but really disagreed with a number of changes they made and so when Clarity launched answers, I started answering questions. I'm incredibly busy but let's face it: we all have extra time. We spend it looking at our phones, on Facebook, socializing with friends, whatever way each person does it, we all spend time on non mission critical stuff. Because I genuinely enjoy helping others, I treated Quora as a way of relaxing the same way others would read news sites or blogs. And so I switched all that time to Clarity by answering questions. I don't recall the exact specifics but by providing real answers (not just, "call me, I can help you), I had my first call request within about a month of my first answer. And I got a nice review. And some more questions answered, and a couple more calls, and a couple more reviews. And from that point, the call volume increased. Simultaneously, I started referring all "can I pick your brain" requests on LinkedIn and email to my Clarity account. And so some calls initiated that way. More reviews. Now, a year later, I have done over 200 calls, with the majority of it inbound from Clarity. Take it from me, if you make the time, and provide genuine help to people, you will get rewarded for it. But like anything in life, if you're not willing to invest the time and resources, you're unlikely to see any return.
-
What is the best timing in the new year to launch business marketing?
Hi there! In few words, the launch date does not matter a lot as long as you are following with a continuous marketing plan all the year. It is better to tune your lunch date according to your marketing campaign than connecting it to the seasonal event. The timing of your launch only matters if your website is already ranked or has a good authority associated to it. Launching a website is not like opening a local shop. The launch date is defined by the effectiveness of your marketing campaign. In other words, your question must be rephrased as: "When is the best time to launch my first marketing campaign for my newly created website?". In that case, you will need to describe in details what kind of website you have and how are you planning to market it. I would be able to give you a more accurate answer if you explain to me what kind of website are you planning to launch or what products mainly are you selling. Hope that helps!
-
Is it possible in woocommerce to display Shipping methods first on the checkout page?
Yes. https://docs.woothemes.com/document/configuring-woocommerce-settings/