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For SEO, ask the following questions mentioned by Rand Fishkin (he really knows his stuff)
http://moz.com/blog/ten-question-litmus-test-for-professional-seos
For Adwords, use these questions from Wordstream since they know Paid Search inside out!
http://www.wordstream.com/blog/ws/2011/06/22/ppc-agency-questions
For Social Media, David really knows his stuff about that. He created a list of questions you should ask. http://www.therisetothetop.com/davids-blog/key-questions-hire-social-media-marketing-consultant/
Hope this helps!
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