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David Jaeger $100 Mil/marketing. AI for Sales. B2B,SaaS,Health

Los Angeles CA

Does your business or practice needs some high octane fuel from the latest growth strategies?
You can benefit from my experience in managing marketing budgets exceeding $100 million for clients.
We built our therapy practice - Zeeva, to serve over 400 clients weekly; and we started in 2020.
In 2023, I've helped attorneys get millions of dollars worth of personal injury settlements using AI and our pay for performance leads.
Bottom line, if you need help from marketing through fulfillment, I can provide advice.

  • Reviews 14
  • Answers 13

David is awesome.

He gives you all the golden nuggets when it comes to advertising online. Worth every penny!

Source: Clarity Karl Bartling Oct 31, 2019

Great insight!

Source: Clarity Anthony P May 17, 2019

Amazing advice in a very short timeframe!

Source: Clarity Caitlin Schlichting May 17, 2019

Excellent knowledge of the PPC/biz dev, and mindset space relating to not just growing great campaigns, but a great agency.

Source: Clarity Dmitriy Pisarev Feb 26, 2019

David is amazing.. the content was off the charts.

Source: Clarity Alan Shafran Feb 14, 2019

Very accommodating in working in a call the same day for me. Very useful advice delivered concisely. I plan to reach out again in the future

Source: Clarity Casey Creveling Nov 1, 2017

Great advice. I feel that I have a clear sense of direction now.

Source: Clarity John Sonmez Mar 15, 2015

Highly recommend David for anything related to PPC, very knowledgeable!

Source: Clarity Tarek Younes Feb 22, 2015

Working for David Jaeger has been the most rewarding experience I've ever had. Creativity, determination and confidence are just a few characteristics following David at all hours, and now because of him, I see in myself. He's building one of the hardest working SEM departments in the paid space, and it's because of his unconditional Integrity and knowledge of success. David is truly an "Expert" in his field.

Source: LinkedIn Sean Belding Jun 27, 2014

David is a very ambitious and earnest person. His passion and expertise made him a very valuable member of our team. An online marketing expert.

Source: LinkedIn Eli Altschuler Jun 27, 2014
David Jaeger, $100 Mil/marketing. AI for Sales. B2B,SaaS,Health answered:

What we recommend is pulling in the Google Analytics data into your CRM/form. It will include all Adwords data, and you can then run cost/revenue analysis from your CRM.

Alternatively, grab the gclid into a hidden form, and then do an upload into the new Google Adwords business center, of the GCLID, and the lead value. You can then run reports off of that data. See:
http://adwords.blogspot.com/2013/09/measure-optimize-for-offline-sales-with.html

David Jaeger, $100 Mil/marketing. AI for Sales. B2B,SaaS,Health answered:

In our experience, we've tried the super-targeted approach.

What we found, even 3-4 years ago is that it became alot harder to do bid optimization when it was to segmented.

Even in super-competitive verticals (e.g. mortgage/finance leads, florists etc.), where there's reason to break things down to the long tail, it's made alot more sense to use Google's keyword tool to remove the keywords that have no volume.

Keep in mind, that in the past 6 months, exact match is becoming obsolete, as Google automatically includes related keywords.

So don't obssess as much on the "long tail keywords", and focus more on your ad copy messaging, positioning (what percentage of the time you are on top), and landing page conversion rate, and this will give you a much higher conversion rate.

- David

David Jaeger, $100 Mil/marketing. AI for Sales. B2B,SaaS,Health answered:

Hi,

This is totally a legitimate strategy. If you would like to take this strategy to the next level, you can also create a page that reviews your service vs. your competitor, and then you can use the competitors content in your ad, and frame it as a review.

Just be aware, that if you have big competitors who are lawsuit happy, no matter what you do, you are at risk of them getting annoying and dirty. I'd recommend being very respectful (if they are bigger).

David Jaeger, $100 Mil/marketing. AI for Sales. B2B,SaaS,Health answered:

As @Michael said, when you have your Adwords & Analytics linked, the initial data is set by the UTM parameters.

Then, a couple of minutes later, Google will import all of the data related to the GCLID stored in the session, and that will overwrite all of the data you originally had.

We've used this to our advantage with a client who the utm_campaign variable in their own custom tracking platform. We let them know they would be fine, as their platform would properly record the campaign variable, and then a couple of minutes later, the GCLID variable in analytics would overwrite it.

We haven't seen any data duplication, except for when (for some reason) the GCLID doesn't get stored properly, which has happened occasionally. Otherwise, it works out fairly well.

Hope this helps.

David Jaeger, $100 Mil/marketing. AI for Sales. B2B,SaaS,Health answered:

I know you've already decided to use a bid management platform. However, I'd like to share with you my experiences.

As an SEM agency managing $30 million+/year, we've invested tens of thousands of dollars into streamlining our work effort with a bid management platform. We've specifically used Marin & Click Equations (now owned by Acquisio). We also consistently demo the bid management platforms to see if there's anything eye opening for us.

1) We've always had an implementation challenge. Installing each one across multiple clients has been a pain. If you're just running it for your company - then it's a lot better.

2) Crappy Bid Algorithm's - they always (used to) try to pitch you on how sexy their bid management algorithms are. We had a client who came to us already on Marin, and we found that their bid algorithm consistently sucked. Honestly, bid management isn't rocket science, and once you have an equilibrium, it doesn't need to be changed much.
3) Google doesn't consistently update their API - many of the beta features that power users use aren't available via the API immediately, so the bid management platforms can't take that data in. We liked Click Equations years ago, because they were the only platform at the time that imported Quality score, and created alerts and reporting for you, even though it wasn't avaiable via API. These days, things like the Google Business Data center, Adwords Scripts & Labels etc. aren't available via the standard API, and therefore none of the platforms deal with it.

4) These platforms are ONLY good for reporting - I sat at a Google roundtable of 10 top SMB SEM agencies ($25 - $100 million/year in managed spend), and I asked them "do any of you use Bid Management platforms?". Only ONE of the ten said they use a bid management platform, and at that, only for reporting.

5) The real things Bid Management solutions should be doing - The real thing that bid management platforms should be focusing is automating the things that count (e.g. split testing ads), and they don't. You can however, find other vendors (e.g. Brad Geddes's Adalysis.com) that do ad testing in an effective manner.

If you have further questions, please feel free to give me a ring.

David Jaeger, $100 Mil/marketing. AI for Sales. B2B,SaaS,Health answered:

I've made it a point to network (often virtually), as I'm too busy these days to hit conferences and stuff... I've recently found a mentor - someone who is in a related industry, is that "success story" I want to emulate, and has the passion to teach and share. I'm paying her an extravagant sum of money (gladly - as it forces me to do the things she sais - even the uncomfortable ones) each month, and it's working really well.

For me, I find it hard to trust people, as I tend to call bullshit on them, so it's taken me a long time. I've always surrounded myself with those people I desired to emulate, even if they had nothing to do with my industry. I believe I learnt alot through osmosis.

I think the key here for you is focusing on building relationships with people you admire. Be a person to them (don't puppy dog them or harass them), just chill and learn from them.

Be open (or propose) a mentoring relationship (I pay you to mentor me) with the right person.

Hope this helps.

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