I've been helping companies turn pricing into business advantage for 30 years. Almost everyone does it badly. So get an unfair advantage.
There's been huge growth in subscription box businesses, but most stall at the <100, <1,000 or <10,000 subscriber levels. That's because so many subscription box entrepreneurs are following a generic playbook that only gets you so far. I can help you rethink the funnel and especially how to engage customers as willing evangelists.
I learnt to use pricing as a lethal weapon to save my failing employer. From quick, actionable advice, to major repositioning projects, to merger and acquisition support, I've supported startups to multinationals. Oh, and I love it!
It's hard to get from your vision to the first step forward. Because I don't care what you are doing, but I'd love you too be successful, I can help you craft a minimum viable product that will help you engage your audience, learn and move on. I've set up and run incubators and accelerators, and supported as many intense weekend startup events as I can make time for. So I have just that blend of broad knowledge you need, coupled with the basic belief that everything I think I know is probably wrong, out of date or misapplied. I'll help you find your hidden assumptions and help position your MVP to leverage your strengths and maximize results.
There are quite a few issues multiplying apps on the app store itself. So I'd save that for a time when you have some very precise discovery to do.
My recommended growth hack strictly for a short-term test is to price the app on the store at the lowest figure you want to test, while naming a range of prices in the FB ad set.
Your data is going to come from the FB ad clicks, and conversions in the app store are going to be unreliable as whatever price was shown on the ad, the user is going to see the fixed price.
This method lets you test multiple prices very easily, and if your budget allows for a reasonable volume you can even do a little covariant analysis to estimate the value of top features.
If I expect that a workspace provider will make it easy and convenient to work from anywhere, I'm questioning the "U" in your USPs!
Your tagline should make the client the hero of the story. So you could step into stories like "Be effective anywhere" without modifying your service.
But I'm thinking like a client. If I can choose between many workspace providers, I want the one where I feel at home instantly: that's what will make me productive, effective and happy. So I'd buy, "Work from home, everywhere" (or "Welcome home") - but only if you embed meeting my "homely" needs into your service, building up a profile of my tastes and preferences, thinking how the service can feel like arriving home when I step through the door and so on.
Excellent input from Jeremy! We had a great conversation that was much richer than I anticipated. He had very good insights and was very well prepared for our call.
great knowledge and gets straight to the point - Will call again if I need help
Excellent - Jeremy is really knowledgeable and gets to the real issues quickly. I highly recommend him.
It was a pleasure to work with Jeremy at Selway Moore, his foresight into how we best approach the market enabled us to develop our go to market strategy, which was instrumental in helping us to secure a number of very large business opportunities for SML Recycle. I would not hesitate in recommending Jeremy!
Jeremy is a hard working, talented gentleman with the ability to acheive results in business that are hard to match. I would recommend Jeremy as a great friend and business partner.
Jeremy has a creative mind and a keen eye for opportunities both in existing products and in entirely new concepts.
He’s also good at imagining new products and services given fairly abstract inputs. He takes a holistic approach to product management, uniting the key threads to support a company’s overall brand and mission.
While most at home in the plane of strategic thinking, Jeremy’s also able to get into the nitty-gritty of implementation details – such as getting deep into the guts of billing systems to extract needed data and to identify how to implement complex price changes. He’s strongly analytical and very skilled at finding the non-obvious conclusions from vast amounts of data.
A unique resource!
Jeremy's arrival heralded an intensive period of activity for powerline. Before the technology bubble burst, Jeremy was pivotal in ensuring that Norweb achieved the maximum PR mileage, culminating in a Financial Times Global Telecoms Award.
Jeremy was one of our key mentors during the Springboard 2011, providing support and advice during the three month startup accelerator programme. His experience had signifiant impact on how we approached our current and new ideas, helping us validate our assumptions and highlighting key areas which could cause us problems in the future.
This enabled us to shift ideas during the programme, introducing new branding and a new approach to the business. I'm truly grateful for his support during this journey. The experience shared will continue to help us as we build the company. I look forward to working together again!
Jeremy is a very personable, supportive and accessible manager and was a pleasure to work for. He was extremely good at reading both the office politics and the wider signs of the times during a period when the telecoms industry was in an 'over-exuberant' phase (the dotcom boom). His analysis of markets and product business cases was refreshingly grounded and robust. He was not afraid to argue his case to board colleagues with strong personalities and had a knack of winning these arguments so that sense prevailed.
Jeremy has made a great contribution to the success of Cambridge Pitch & Mix, being involved from the beginning as one of the three founders of the group. His enthusiasm for all things startup, and his committment to help new ventures succeed has resulted in lots of great advice to Pitch & Mix members.
Jeremy has worked with a large number of busineses and has gained a vast experience in respect of start up companies which he is always willing to share with people who are starting their own businesses. Jeremy is an interesting and enthusiastic speaker and participant at networking meetings and is always happy to answer questions about business situations. Jeremy is easy to talk to and you gain a lot of insight about businesses and his experience when talking to him which if relevant you can use in your own business.