I've been helping companies turn pricing into business advantage for 30 years. Almost everyone does it badly. So get an unfair advantage.
There's been huge growth in subscription box businesses, but most stall at the <100, <1,000 or <10,000 subscriber levels. That's because so many subscription box entrepreneurs are following a generic playbook that only gets you so far. I can help you rethink the funnel and especially how to engage customers as willing evangelists.
I learnt to use pricing as a lethal weapon to save my failing employer. From quick, actionable advice, to major repositioning projects, to merger and acquisition support, I've supported startups to multinationals. Oh, and I love it!
It's hard to get from your vision to the first step forward. Because I don't care what you are doing, but I'd love you too be successful, I can help you craft a minimum viable product that will help you engage your audience, learn and move on. I've set up and run incubators and accelerators, and supported as many intense weekend startup events as I can make time for. So I have just that blend of broad knowledge you need, coupled with the basic belief that everything I think I know is probably wrong, out of date or misapplied. I'll help you find your hidden assumptions and help position your MVP to leverage your strengths and maximize results.
There are quite a few issues multiplying apps on the app store itself. So I'd save that for a time when you have some very precise discovery to do.
My recommended growth hack strictly for a short-term test is to price the app on the store at the lowest figure you want to test, while naming a range of prices in the FB ad set.
Your data is going to come from the FB ad clicks, and conversions in the app store are going to be unreliable as whatever price was shown on the ad, the user is going to see the fixed price.
This method lets you test multiple prices very easily, and if your budget allows for a reasonable volume you can even do a little covariant analysis to estimate the value of top features.
If I expect that a workspace provider will make it easy and convenient to work from anywhere, I'm questioning the "U" in your USPs!
Your tagline should make the client the hero of the story. So you could step into stories like "Be effective anywhere" without modifying your service.
But I'm thinking like a client. If I can choose between many workspace providers, I want the one where I feel at home instantly: that's what will make me productive, effective and happy. So I'd buy, "Work from home, everywhere" (or "Welcome home") - but only if you embed meeting my "homely" needs into your service, building up a profile of my tastes and preferences, thinking how the service can feel like arriving home when I step through the door and so on.
Jeremy was very helpful and gave me a barrage of new knowledge in a short period of time!
Jeremy was extremely knowledgable and helpful about pricing. I can highly recommend him!
Needed an urgent call and Jeremy replied instantly and really helped build the foundation to making an important decision regarding my business. Super insightful and I highly recommend you having a call. You will see that he truly cares about you and your business.
Jeremy had great insights and a refreshing way of looking at pricing. I highly recommend a call with him!
Jeremy helped me focus on a strategy that I believe will be a winning one. We will continue to get his help with pricing!!
Jeremy is excellent and really knows his stuff. Definitely will be meeting with him again.
Jeremy really knows his stuff, and I got a fire hose level of information. Be prepared to take notes, and ask questions.
Jeremy was very keen to help and thorough in his advices. Brought clarity to the situation and provided a path to follow.
Very valuable call with Jeremy full of brand new insights for us. Will be following up with further conversations in the near future! Provided us with key points to analyze and decide on before moving forward. Very creative ideas, too! Thank you Jeremy
Very enlightening call, thank you Jermey.
Excellent input from Jeremy! We had a great conversation that was much richer than I anticipated. He had very good insights and was very well prepared for our call.