One of the most effective and scalable ways I’ve seen for generating leads in a strategy consulting business involves a mix of:
Niche positioning — Be very clear about who you help and what specific problem you solve. Generic positioning makes lead gen much harder to scale.
LinkedIn content + outbound — Posting useful insights and frameworks regularly builds trust. Pair that with thoughtful outreach to people engaging with your content — works well over time.
Cold email — Still works if it’s targeted and relevant. Trigger-based emails (e.g., recent funding, hiring activity, market shifts) tend to perform better than generic pitches.
Webinars or roundtables — Hosting or co-hosting niche events with ecosystem partners (e.g., SaaS tools, industry orgs) helps build authority and relationships at scale.
Referrals — Often overlooked, but building a structured referral system (past clients, peer consultants, complementary service providers) can be a reliable channel.
Content + retargeting — Publishing detailed, helpful content and using lightweight retargeting ads keeps you top-of-mind without being pushy.
No single channel is magic — the key is consistency, clear messaging, and using automation tools smartly without losing personalization.
