Founder of Podnar Content Marketing. My specialty is business: Making sure each piece of content has a clear purpose linked to business goals.
I'm also somewhat of a "best practices heretic." I think best practices should inspire, not intimidate. But best practices frequently are intimidating for small businesses with small resources. I help SMBs, startups, and solopreneurs pull from best practices to develop a minimal viable product (MVP) -- a content marketing strategy that's right for them and their businesses.
My business background allows me to develop content for clients in a wide range of industries, including marketing, IT, construction, logistics, governance, HR, leadership, facilities management, and more.
I'm the person you call for content marketing advice when you want to learn how to do the best you can with what you have.