Devil's Advocate and Hole-Poker

Patti Podnar

Memphis, TN
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Content Strategist, Writer, and Editor. Founder/Owner of Podnar Consulting, LLC. My speciality is helping businesses understand the necessity of making sure their content supports their business goals instead of just taking up space (and hoping it will attract the SERP fairy). That involves asking "What do you want people to do, think, or feel after reading this?", followed by a few rounds of "Why is that important?" In other words, I help businesses figure out why they're publishing content and what that content should do for them -- and, if they want me to, I either write the content or manage the outsourcing. Since my focus is on basic business fundamentals rather than specific niches, I'm able to help clients from a wide range of industries, including marketing, retail, IT, construction, logistics, digital governance, HR, leadership, facilities management, and more. I'm the person you call for content marketing advice when you want to learn how to produce content that means business.