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Nathalia Montenegro Brand Clarity - Positioning and Alignment Expert
Mafra, Portugal
I'm navigating web3 as a Senior Brand and Marketing Manager at Zapper.fi. And I've been consulting as a Brand strategist helping startups and companies from 4 continents for over 7+ years. I built Intothe-brand.com to fulfil my mission of helping business leaders to find alignment and direction to build meaningful brands from the inside-out.
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Marketing
Brand Strategy
Marketing Communications
Strategic Planning
Brand development
Brand Management
Positioning
Value Based Selling
Value Proposition Development
Value Proposition
Member since March 2022
Areas of Expertise
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NM$4.17/min per minuteNew ArrivalBrand StrategyNathalia Montenegro • Mafra, PortugalCreated 3 years ago in Business / Getting StartedCLARITY TO TRANSFORM YOUR BRAND AND EXPAND YOUR BUSINESS. I help visionary leaders gain clarity to build a strong foundation and articulate their brand value, driving purpose, revenue and impact to their businesses. I help brands to find their authentic story gain understanding and focus about your brand and business, and to guide you about the next steps to reach your goals. I will guide you to uncover your brand essence and meaning, to clarify your identity aspect that will fill the gap between what your brand says and what your customers listen to. The root of a powerful and consistent strategy is the understanding that a brand is built from the inside out. This is important to empower its own story and to create unique value for others. Brand identity confusion is what wastes most of the money on the marketing efforts of your business. The easiest way to avoid it is to act on getting clear on your brand essence and narrative. Clarity, direction, and human connection are 3 essential key points for a successful brand strategy. Businesses that are built aligned with the brand narrative are perceived as more authentic, have more consistent actions, and are able to attract the right audience because they know exactly how to bring value to their journey. Every brand tells a story, sometimes it is confusing, sometimes it is engaging. Brand and business go hand in hand. The moment they release their hand from each other, it is very likely that one of them will end drifting, and the other will not survive alone for long. A brand platform is what holds the two together. About me - I teach a branding online course with more than 100 students, on how to uncover your identity, tell your brand story, and connect to your audience. - I was elected as Semi-finalist for the Everis Awards Portugal on Entrepreneurship and Innovation 2019. - Weekly articles on building brand value and conscious leadership on my website and Linkedin Visit: www.intothe-brand.com and Connect with me on LinkedIn /nathalia-montenegro to read weekly articles about building brand value and conscious leadership.Nathalia Montenegro Mafra, PortugalNew Arrival
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NM$4.17/min per minuteNew ArrivalBrand PositioningNathalia Montenegro • Mafra, PortugalCreated 3 years ago in Sales & Marketing / BrandingGreat products not necessarily make successful business if you can't articulate the value in a way that your audience understands. I can help you to gain clarity on your brand positioning by diving deep with you into your audience and value proposition. I will help you to see the blind spots that you can't see for yourself.Nathalia Montenegro Mafra, PortugalNew Arrival
Marketing
Brand Strategy
Marketing Communications
Strategic Planning
Brand development
Brand Management
Positioning
Value Based Selling
Value Proposition Development
Value Proposition
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