Born with a relentless curiosity for the internet and hunger to succeed, Atasha’s journey began at just 15 years old when he started out as a digital tech entrepreneur. Experimenting with web development, hosting and digital marketing, he went on to complete a degree in International Business at UiTM.
After spells in corporate and governmental agencies, Atasha honed his expertise in leadership and management. Now, with 18 years’ experience in the technology sector, his pathway to becoming a leading international senior management and business advisor took him across the world, working often in Asia and Europe.
This international perspective has armed Atasha with a unique, holistic understanding on global business, and his philosophy is that an entrepreneurial spirit is fuelled by a growth mindset:
“I believe that having a learning and growth mindset is what makes a great entrepreneur or business leader. A strong leader makes a conscious effort not to carry wounds with them from their past that may affect their leadership. They don’t easily assume things based on what they know in the past, but stay curious about current trends that help in making sound judgment with regards to daily decisions.”
Atasha was given responsibility to manage National ICT high impact projects; negotiated on behalf of the Malaysian Government to attract and retain Foreign-Direct Investment (Fortune-500 listed companies), he has secured RM7 billion investment with more than 11,000 jobs in two years.
Furthermore, Atasha has successfully helped some of the world’s leading multinational brands in various industries and micro, small and medium enterprises (MSME) to develop leaders and accelerate organizational performance.
Today, Atasha is Chief Executive of management consulting firm, Foxymojo & Co, which offers tailor-made independent advisory services to entrepreneurs & corporates, focusing on building long-term and value-added relationships. Atasha’s revolutionary Digital Transformation CSR movement was presented at the UNITAR and UNCTAD in Geneva. It reimagines the way business leaders and even governments stimulate the digital competency of their respective companies and countries.
In the wake of COVID-19 businesses have had to deploy an agile response, adapting to new ways of working and customer behavior. Atasha’s Digital Transformation CSR is underpinned the concept of frugal innovation – doing more with less. He demonstrates the power of harnessing existing technology and upskilling workers, while dispelling the myth that CSR is a gimmick. Atasha believes integrity should be at the heart of CSR, to make the world a better place for its stakeholders, not just shareholders.
Atasha is also an Advisor to the Alibaba Group’s eFounders Fellowship Asia, which is a joint project with the United Nations Conference on Trade and Development in support of sustainable development. And an Ambassador for the global Seedstars organization which empowers and supports emerging entrepreneurs.