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Clarity

Mike Gomez

Atlanta, GA

Helped small business grow from $8M to $32M in 2-yrs. Led and won over $10B in large complex sales campaigns around the globe for Boeing and Lockheed - selling jet fighters to foreign governments. Mentor at Atlanta Tech Village and Four Athens Tech Incubator. Guest Lecturer at UGA and GaTech on Entrepreneurship, Business Planning, Sales Process, and Going Global. 2013/'14 Judge of "Next Top Entrepreneur". 2010 Chairman, Selection Committee for Metro Atlanta Small Business Person of the Year.
TheMotumGroup.com
AllegroConsultant.com

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Growth Strategies Business Growth Complex Sales Sales Process Development

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Winning Complex Sales

Are you trying to sell to a hospital, large corporation, colleges or to the government?

These would all be defined as a 'complex sale' as they typically involve multiple people with different roles in the decision and sometimes across multiple organizations.

I think I would qualify as somewhat of an expert on the topic of complex sales - having led and won some of the largest and most talked about complex sales in the world - military jet fighters to foreign allies of the U.S.

I have competed against countries (the French with their Mirage Jet, the Russians with their MiG, and the UK with their Grippen) and won - multiple times.

As you might expect consistent winning required a process. I teach that process as well as advise companies on their sales strategy for any given campaign.

Do you have a complex sale in the works? I'd be glad to take a look at your sales (win) strategy - identify any holes - devise ways to enhance your likelihood of winning.

Growth Strategy Evangelist

Has your growth stalled? Are you struggling to find new services or products to offer to expand growth? Of finally are you experiencing the pains of growth. For the past 13 years I have been helping private business owners of start-ups and well established businesses alike to think strategically (versus tactically) and help them uncover new growth avenues. I have also help some of these same companies introduce appropriate levels of formality and structure to manage growth effectively with thoughtful tactical decisions.

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Mike Gomez answered

How do we handle growing our business in the advertising sector? We sell ad space in fortune cookies placed into targeted Chinese restaurants.

13 yr business growth specialist here and mentor at ATL Tech Village. I think I need a bit more information before rendering any advice. This is what I understand so far - you have an idea, a website and some cold-call originated sales. Were any of these sales significant? Did they renew? When you said, "we have channels" did that mean, "we have exclusive agreements with these companies" or that you know who they are? When you originated the idea and began talking about it, who in the market space (other than yourselves) got genuinely excited about it? For anyone to suggest an answer to your question (cold calling or otherwise) would be a guess at best or irresponsible at worse (cash burning) until we know exactly who would "care" about your offering - your solution. Once we know this we can then decide how best to approach a marketing and selling strategy.

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Member since January 2015