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Expert
MenuMelissa Kilbourne Startup COO with Product and Marketing Experience
Two and a half years as the COO and board member for managed marketplace in the internet industry. Four years prior as a product and marketing leader at startups ranging from 10 to 200 people. First two years professional experience in data heavy marketing role for Fortune 100 corporation. Four years as an advisory board member for an education non-profit. Undergrad from Wharton in Operations and Marketing, Master's abroad in Business Technology.
Strengths in process creation and improvement, operations management, data analysis, product and marketing strategy.
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Areas of Expertise
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MK$2/min per minuteNew ArrivalEarly Stage Startup StrategyMelissa Kilbourne • Chicago, ILCreated 6 years ago in Business / Getting StartedI can be helpful in advising early stage startups in a number of areas. I specialize is solving internal operation challenges with either process improvements, software development (product), or hiring / making changes to roles (people). High Level Strategy: - Solving challenges with process, product, or people - Reviewing feasibility of business model - Reviewing unit economics and profitability assumptions - Creating or improving internal processes and operations - Product strategy - Marketing strategy and analytics - Creating interview processes - Structuring teams and rolesMelissa Kilbourne Chicago, ILNew Arrival
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MK$2/min per minuteNew ArrivalCreating MVPsMelissa Kilbourne • Chicago, ILCreated 6 years ago in Product & Design / Lean StartupI am skilled in creating lean MVPs to validate an idea. I use tools that require minimal engineering so that the idea can be tested before making a large financial investment. As a former product manager, I can build requirements for engineers when needed (typically using APIs between tools).Melissa Kilbourne Chicago, ILNew Arrival
- Answers 1
Quickest way to drive traffic is either Google Adwords (SEM) or Facebook Ads, however, with a limited budget you can't guarantee sales (you will be paying per click). This is also a great place to test different copy, images, or audiences to see what works best for your website.
A great way to spend marketing budget when you are first getting started and on a limited budget is affiliate marketing. Basically you pay a commission to other sites that drive sales for you (pay per sale model) or when someone submits a lead form (pay per lead model). This is not the fastest way as you need to structure your program and find affiliates, but you typically don't start spending your budget until sales are coming in. Niche markets are usually a good fit for this so your yoga should align nicely.
Shareasale is the largest when you are just getting started but this article has an aanalysis of some other options as well.
https://growtraffic.com/blog/2016/09/affiliate-alternatives-shareasale
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