Loading...
Answers
MenuWhere do we begin to get our first sales for our curated yoga wholesale website with a limited budget?
This question has no further details.
Answers
Quickest way to drive traffic is either Google Adwords (SEM) or Facebook Ads, however, with a limited budget you can't guarantee sales (you will be paying per click). This is also a great place to test different copy, images, or audiences to see what works best for your website.
A great way to spend marketing budget when you are first getting started and on a limited budget is affiliate marketing. Basically you pay a commission to other sites that drive sales for you (pay per sale model) or when someone submits a lead form (pay per lead model). This is not the fastest way as you need to structure your program and find affiliates, but you typically don't start spending your budget until sales are coming in. Niche markets are usually a good fit for this so your yoga should align nicely.
Shareasale is the largest when you are just getting started but this article has an aanalysis of some other options as well.
https://growtraffic.com/blog/2016/09/affiliate-alternatives-shareasale
Over the past decade, I've worked with a lot of brands that just can't spend their way to a consistent set of leads. With a limited budget, you're going to want to conserve your finances for the actual implementation of your strategy.
The best way to start is to leverage the people you know in the industry. Talk with them about their challenges in the field -- for yoga wholesale for example, it can be a quality issue or a inventory consistency issue. Addressing that need is going to be your first step to getting your sale.
Using the aspect that merges your company's best differentiator and your clientele's biggest need will give you the core parts of what you need to communicate in your marketing. Your next step would be getting that marketing in front of your potential clientele -- your network.
If you need help figuring out what makes you special in your market, I'd be happy to talk with you to hone that down so you can really get a marketing strategy that works for your business.
Namaste
That's a interesting question.
Firstly I'm not here to talk on how digital marketing will bring in the traffic.You will find them all over the internet.
The below are few pointers to make your website a unique one from tons out there.
1)The word yoga means Union. A sense of acceptance to who we are and our role play.
Today sadly yoga has just been reduced to body bending postures and their pictures posted on social media.
2) I'm assuming your website is based on yoga products for sale.
One word answer to this would be "Uniqueness and authentic"
Assuming it's a yoga products website bringing the attention of people based on authentic scriptural content In Sanskrit written ages ago.
Articles on yoga, the basics on how anyone of any age and shape can connect to it and benefit it.
Storytelling is one powerful tool how people connect with their life's that dawns faith and trust to bring that change.
Bottomline - Let people know the roots of Yoga from its roots, Pathanjali ( father of Yoga ) and what the Vedas have to say about them for modern times.
Connect with genuine yoga practioners who aren't for masses but want to touch lives those seeking it.
I'm still on the assumption it's a Yoga product based website. I would appreciate the fact of we could connect and I get to know the specifics of it.
And another request would to go through my profile on how we brother can be a catalyst in multiple ways to your endeavours in bringing you content or podcasts from the roots of our ancient treasure of wisdom.
Hope this brings a new perspective on being able to bring notice of your website for your sales.
For sales, keeping the technical knowledge to the last as its not my forte but I'm from India and if your talking about Budget, it doesn't get better than to outsource it here where your budget fits in.
I have friend whose reference work I could share to see for yourself on SEO / Google Adsense and more for the traffic flow.
Thank you for your time and I hope we connect and have a detailed step-by-step guide how we can take this forward.
Thank you.
Related Questions
-
What are average profit margins in Ice Cream store business?
Hi! I am owner of an ice crean chain with 45 stores in Chile. We have stores in shopping centers, streets and also karts that you can put in events and parks. The average cost margin of ice cream (depends on the amount of materials you use in producing the ice cream) is around 40%. This is italian gelatto where you serve the ice cream without a specific measurement so your costs can vary due to the size of each portion you serve. About the brand you should focus on your unique value proposition and what kind of ice cream you are selling. We import the pastry from Italy and the fruits and milk from our country. Your ROI depends on your sales price and costs. If you focus on high market ice cream you can charge high and keep costs down.MF
-
What should I do to have my first client on Clarity.fm?
I started on Clarity just by answering questions last summer. I used to love Quora but really disagreed with a number of changes they made and so when Clarity launched answers, I started answering questions. I'm incredibly busy but let's face it: we all have extra time. We spend it looking at our phones, on Facebook, socializing with friends, whatever way each person does it, we all spend time on non mission critical stuff. Because I genuinely enjoy helping others, I treated Quora as a way of relaxing the same way others would read news sites or blogs. And so I switched all that time to Clarity by answering questions. I don't recall the exact specifics but by providing real answers (not just, "call me, I can help you), I had my first call request within about a month of my first answer. And I got a nice review. And some more questions answered, and a couple more calls, and a couple more reviews. And from that point, the call volume increased. Simultaneously, I started referring all "can I pick your brain" requests on LinkedIn and email to my Clarity account. And so some calls initiated that way. More reviews. Now, a year later, I have done over 200 calls, with the majority of it inbound from Clarity. Take it from me, if you make the time, and provide genuine help to people, you will get rewarded for it. But like anything in life, if you're not willing to invest the time and resources, you're unlikely to see any return.TW
-
How do you get your first customers for a consulting business?
Back when I started LinkedIn wasn't as huge as it is now. I wish it was. I didn't have a large network and those networking sessions NEVER brought me any clients. I used to go to all sorts of them hoping to get clients. There were a couple of nibbles here and there, but never anything serious. The only thing that helped was reaching out DIRECTLY to people in my target market. That meant cold calls and cold emails. I'd sell myself while thinking about their needs. Once I got a few bites I'd build good rapport by keeping in touch, asking questions, repeating back what they were saying so that they knew I was on the same page and kept my promises. If I said I'd call them back next Tuesday at 2:15 I'd do so. Eventually I built trust with them without having a network, or an insane amount of experience. Oh and the most important thing about consulting is to LISTEN. When those first clients notice that you're truly listening and you're not selling the cookie cutter solutions everyone else is trying to sell them that's when you got them hooked. You start to understand their problems, fears, and see through their eyes and not just yours. A network will help, but in the beginning just good 'ol salesmanship will get the ball rolling.JC
-
How does my startup hire an affordable marketing expert?
I don't even know how to answer this. Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is? It's marketing. McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing. Marketing is not an expense. A janitor is an expense. Your computer is an expense. Marketing is an INVESTMENT. Would you shop around for the cheapest heart surgeon? Of course not. Because you would likely end up dead. Why, then, do you shop around for a marketing expert? Are you ok with your company going bankrupt? Is that worth the small savings to you? No. Of course not. Hire someone who is good at marketing. Hire someone who knows what they are doing. Buy yourself a Lamborghini with your profit the first quarter. Get a beach house in hawaii. Grab a yacht. Or, try to find your business the cheapest heart surgeon you can and then spend the next five years wondering why such a solid business idea failed in the first 6 months. I'm passionate about this exact topic because all those statistics you read about "70% of businesses failing in two years" are solely because of horrible marketing.AM
-
I just opened a small, upscale, boutique style hair salon. Any ideas on how to market?
I have no experience with salons, but marketing is my thing. So I'll give you some suggestions of what to think about, followed by what to do. Do you have clients already (let's say from your working days at another salon)? If so, you can start profiling them. You can ask them to fill out a form in exchange for a free gift (maybe one of those creams you use in the salon), or an entry to a raffle (where the prize is valuable). In the profiling, you want to look out for which neighborhoods they live in, what kinds of activities they like to do, what kinds of social events they love to do, and their occupations. Then, using each of those profile data, you can market to more prospects who share the same characteristics. For example, - You can set aside a budget to send flyers to specific neighborhoods. In order to get people into the door, maybe you can offer a certain procedure for free in exchange for opportunities to win new regular customers. (You could theoretically do this with Groupon too, but you have less control of who comes into your door) - You could set up joint venture relationships with organizations like ball room dancing schools, professional associations, etc. You could offer an exclusive discount with those groups to entice potential customers to try out your service. More opportunities for you to win regular customers. - With certain demographic data, you can probably make the same offer by advertising on Facebook. If you target specific enough, you can get the price of acquiring the lead to be pretty cheap. You would have to figure out your typical lifetime value of your customers before deciding whether advertising on Facebook would be worthwhile. One last thing, you can offer gifts for your existing customers if they refer you people. If you have any more questions, I'm happy to chat with you. Hit me up on this platform.SL
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.