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Clarity

Melissa Kilbourne

Chicago, IL

Two and a half years as the COO and board member for managed marketplace in the internet industry. Four years prior as a product and marketing leader at startups ranging from 10 to 200 people. First two years professional experience in data heavy marketing role for Fortune 100 corporation. Four years as an advisory board member for an education non-profit. Undergrad from Wharton in Operations and Marketing, Master's abroad in Business Technology.

Strengths in process creation and improvement, operations management, data analysis, product and marketing strategy.

$2.00/min

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Digital Marketing Product Strategy Lean Startups Early-stage Startups Data Analysis Operations Management Process Improvement Interviewing

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Creating MVPs

I am skilled in creating lean MVPs to validate an idea. I use tools that require minimal engineering so that the idea can be tested before making a large financial investment. As a former product manager, I can build requirements for engineers when needed (typically using APIs between tools).

Early Stage Startup Strategy

I can be helpful in advising early stage startups in a number of areas. I specialize is solving internal operation challenges with either process improvements, software development (product), or hiring / making changes to roles (people).

High Level Strategy:
- Solving challenges with process, product, or people
- Reviewing feasibility of business model
- Reviewing unit economics and profitability assumptions
- Creating or improving internal processes and operations
- Product strategy
- Marketing strategy and analytics
- Creating interview processes
- Structuring teams and roles

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Melissa Kilbourne answered

Where do we begin to get our first sales for our curated yoga wholesale website with a limited budget?

Quickest way to drive traffic is either Google Adwords (SEM) or Facebook Ads, however, with a limited budget you can't guarantee sales (you will be paying per click). This is also a great place to test different copy, images, or audiences to see what works best for your website.

A great way to spend marketing budget when you are first getting started and on a limited budget is affiliate marketing. Basically you pay a commission to other sites that drive sales for you (pay per sale model) or when someone submits a lead form (pay per lead model). This is not the fastest way as you need to structure your program and find affiliates, but you typically don't start spending your budget until sales are coming in. Niche markets are usually a good fit for this so your yoga should align nicely.

Shareasale is the largest when you are just getting started but this article has an aanalysis of some other options as well.
https://growtraffic.com/blog/2016/09/affiliate-alternatives-shareasale

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Member since November 2015