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Clarity

Matt Hendrick

Able to offer deep insight into payments (B2B and B2C), multifamily housing (social, ILS, property mgmt systems, payments), and bar/nightlife/spirits industries. Have built and managed $MM marketing campaigns; developed and implemented broad SEO/SEM/Social campaigns, and led product teams from idea -> concept -> prototype -> product -> launch and beyond.

I understand the life of a bootstrapper (having built a niche social toolbar product to 25M+ monthly pageviews w/zero marketing budget or outside funding) but also know the feeling of a successful exit (as an early employee of a business we sold to a large public company).

I still have plenty to learn myself but am always happy to help out other folks who are just getting started.

$1.00/min

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7 Reviews

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Customer Acquisition Social Media Marketing Product Management SEO Marketing Strategy User Experience Conversion Optimization Product Development Brand development SEM

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Product, Marketing, and Business Strategies for Growth

By understanding our niche target market, I was able to grow a bootstrapped social toolbar product from 0 -> 25M+ monthly pageviews with zero marketing budget or outside funding. On the flip side, I've also managed large scale SEO/SEM campaigns for both B2B and B2C payment-related businesses, driving millions of monthly visits while also achieving profitable CPA targets.

Although my specific industries of focus have been payments, multifamily, and the restaurant/nightlife business, I've advised companies in numerous other verticals and consider myself well-versed on many different topics and subjects. I'm happy to impart whatever wisdom I've picked up along the way.

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Reviews 7

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Reviews

I reported directly to Matt at VeriFone, and together we worked closely on the go-to-market and launch plan for SAIL. What I admire most about Matt is his knowledge and drive around "new marketing" - inbound marketing, content, social media, and how all those pieces work together with SEM, SEO, product and mass media to create a best-in-class marketing approach. In the current fast-paced marketing world that's always changing, I think an adaptable and forward-thinking marketer like Matt is the type every company - small or large - should employee. Matt's willing to take risks, has good ideas, and collaborates with the right people in a manner that makes everyone feel like they're important. I think this is hard to find in a leader, and appreciate not only Matt's marketing knowledge, but his skills as "people person." He's one of the better bosses I've had - he trusted the skills he hired me for, didn't micromanage, and felt more like a partner than someone who thrives on a hierarchical, top-down approach. This helped develop an environment that I could learn in and succeed - one of the best things you could ask for in a manager!

Jeanna Barrett Source: LinkedIn

Outside of Matt's excellent work in his Marketing role including great ideas on how to be strategic and ahead of the curve, I really admired how he treats everyone with respect regardless of title or level of experience. He made every team member feel important and relevant, and also worked well with external vendors and partners. Matt knows how to work as a team and not just an individual player, and that is extremely important for morale.

Lauren Chessey Source: LinkedIn

Matt is a creative thinker who is well versed in SEO/SEM and modern digital marketing strategies and practices. He is a valuable resource and all around good guy to work with, and brings a wealth of knowledge and experience in the space.

Brian Hamilton Source: LinkedIn

Matt played a key role in taking us from a small, web application shop to being acquired by a Fortune 500 company. His expertise in search marketing cut our acquisition costs in half, then in half again less than a year later. Matt is a pleasure to work with and a major asset to any team interested in doing any sort of marketing, online or otherwise.

Jake Cunningham Source: LinkedIn

Being in the credit card, loan and lease space, our target keywords are highly competitive. Matt led a 10x growth in paid search volume while maintaining or improving quality, and has done all of this while decreasing total cost to us. If you want a data-driven product guy to run marketing, he'd be my first choice.

Philip Mikal Source: LinkedIn

Matt joined ChargeSmart at an early stage and filled many roles in addition to his primary function as Director of Marketing. Matt oversaw an increase in site traffic from 50,000 visitors/month to greater than 2,000,000 visitors/month. Matt’s contribution included site optimization, management of search vendors and campaigns, blog creation and several other responsibilities. Matt has been a skilled team player from the start and a pleasure to work with.

Tim Brinkman Source: LinkedIn

Matt is a great communicator with clear and strategic thinking. Mr. Hendrick is a quick study and has a "can do" attitude with the ability to think on his feet and adjust quickly to meet any challenge, his work is always on time and on message.
Having worked with Mr. Hendrick for the past year has opened my eyes to a new type of entrepreneur. When Matt says he is going to do something, he delivers come hell or high water. Matt's ability to stay cool under pressure and calm assertive attitude is what makes him a leader and encourages others to perform at their best. Matt makes no excuses, only progress. I recommend him in the highest regard!

Cliff Currie Source: LinkedIn

Member since January 2014