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Expert
MenuMartin Schneider Marketing professional and startup veteran.
Marketing and startup veteran; former analyst with years of experience getting ideas, products and visions off the sketch pad and out to market.
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9
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Areas of Expertise
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MS$4.17/min per minuteNew ArrivalMarket PositioningMartin Schneider • San Francisco Bay AreaCreated 12 years ago in Technology / MobileHelping define addressable market, align product to buyer profiles, competitive intelligence, etc.Martin Schneider San Francisco Bay AreaNew Arrival
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MS$4.17/min per minuteNew ArrivalMessagingMartin Schneider • San Francisco Bay AreaCreated 12 years ago in Technology / MobileDriving the creation of effective product and corporate messaging; from short-cycle product launch themes, through complete multi-year corporate messaging platforms.Martin Schneider San Francisco Bay AreaNew Arrival
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MS$4.17/min per minuteNew ArrivalVendor SelectionMartin Schneider • San Francisco Bay AreaCreated 12 years ago in Technology / MobileAiding in the decision-making process around: CRM, ERP, BI, Marketing software selection.Martin Schneider San Francisco Bay AreaNew Arrival
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MS$4.17/min per minuteNew ArrivalCollateral CreationMartin Schneider • San Francisco Bay AreaCreated 12 years ago in Technology / MobileCan aid in, or wholesale create, strong marketing and sales collateral - including white papers, data sheets, case studies and presentations.Martin Schneider San Francisco Bay AreaNew Arrival
- Reviews 9
- Answers 3
Where do I even begin? Martin is one of the very best in every which way. Martin is a visionary and trail blazer with endless talent. Martin is a high energy fellow who keeps the main thing the main thing. And Martin fully supports and inspires his team-- continuously. Martin has an amazing ability to quickly pick up, comprehend, and communicate just about anything and everything. I can't say enough great things about this man. I highly recommend Martin.
Source: LinkedIn Randy Hamilton Mar 6, 2013Although many people claim to be CRM experts, I recommend Martin on the basis of being part of a rare fraternity of true CRM-savvy practitioners. His experience is broad, as he freely shares his expertise on traditional CRM topics, as well as next generation matters like Social CRM.
Although his thought leadership is a valuable commodity, Martin shares his insights freely via his work at SugarCRM, his guest blogging on sites like CRM Outsiders and Forecasting Clouds, and through his extensive public speaking.
I’m proud to know Martin, and I recommend him as a CRM expert whose thought leadership, marketing expertise and tactical insight into the process (and platform) of CRM make him one of the leading voices in the field of CRM.
Source: LinkedIn Derek Grant Mar 6, 2013Martin is a high-energy, CRM enthusiast, who’s always willing to give his opinion or provide insight. When we worked together at CRM magazine, he excelled at keeping abreast of all the industry happenings and changes to ensure that our news coverage was top notch.
Source: LinkedIn Ginger Conlon Mar 6, 2013Martin brings a tremendous wealth of knowledge and insight to any company given his background as a technology analyst. Martin managed a wide array of mission critical marketing and non marketing responsibilities, all of which were very successful. He's a fun person to work with and has great people skills, defying all the stereotypes of Philadelphians.
Source: LinkedIn Ben Koo Mar 6, 2013Martin is an exceptional marketing professional. During our time together at SugarCRM, his keen insight and deep analytical skills along with his expertise in the CRM space was invaluable to the growth of the company. His strong understanding of both technology and market needs helped us develop the necessary market strategies to compete successfully in the marketplace. Martin can definitely talk the talk and walk the walk.
Source: LinkedIn Neel Patel Mar 6, 2013Martin Schneider has been and is not only one of the most innovative product marketing professionals ever to grace the stage of CRM but also one of the most astute, deep and intelligent analysts to do the same. He is insightful and aggressive when it comes to making sure that whatever he needs to promote is promoted according to what will actually reach the customer or prospect. He is exceptionally smart in his approach to customers because he has a history and a reputation as one of the smartest industry analysts that he can apply to product marketing. His analyst relations work is second to none because he is trusted by the analysts he connects to on behalf of SugarCRM. He is a superb writer/blogger who is able to do a blog for SugarCRM that does not come across as partisan so it provides the authenticity that is needed. And, to top all of this off, he is a great guy who is easy to get along with and is an awesome addition to a company rock band!!
For whatever reason, he is someone to know.
Source: LinkedIn Paul Greenberg Mar 6, 2013Like a great 747 jet engine, Martin’s brain ingests massive amounts of data creating powerful analytical thrust. I’ve known him for 6 years, and as CMO of WebSideStory I gladly paid for his fast, powerful insight – Martin’s firm was the only one I needed as his reports were always timely, not next year, quarter or month, but today. He was tough and regularly poked holes in my spin, but I respected him for that. And did I mention - he’s really funny and plays a mean guitar.
Source: LinkedIn Rand Schulman Mar 6, 2013Martin is incredibly sharp. As an analyst or just in conversation, he brings deep insight and compendious knowledge to the discussion. One always gets the sense that Martin is looking well beyond the surface of an issue and considering the big picture, the long term, or the less obvious outcomes.
Source: LinkedIn Marshall Lager Mar 6, 2013As someone who has built TAM models for various industries - I can attest this isn;t always easy. Many analyst firms (former analyst here) typically do some surveys and research among public company revenue reports for the year and then do some pixie dust extrapolating.
The hard thing about a market where startups like Datameer play is that it is a) a nascent market and b) not a "zero sum" game. This makes it difficult to a) fully understand WHICH companies actually are in the market for this flavor of BI and b) know how the space is developing in terms of white space AND disrupting the entrenched BI giants.
You might want to look at the press published versions (read: free) of analyst market share reports, and extrapolate from their. Also, back-channel gossip may give you some revenue numbers on these players - and if you assume pipeline is 3-4x revenue, build a model from there.
Hope this helps.
As a long time musician and performer, I can understand the issue here. The sad fact is, today - many musicians still rely on the literal "bulletin board" for finding new band members, promoting performances, etc. Or, they create printed and digital flyers and try to grow their own community via Facebook, Bandcamp etc.
Today, I think the best way would be some targeted ads on places like Facebook, Bandcamp, Soundcloud, Monkeybars and Grooveshark - if budget exists.
Otherwise, post heavily on as many musical equipment message boards and forums, Craigslist etc. as you can physically manage - all for free and see what kind of critical mass you can accumulate.
As a tech marketer - I am always looking for the fastest, cheapest yet reliable research in order to create competitive intelligence internal documents, stats for blog posts, etc.
Some people live by the "if it isn't on the first page, it doesn't matter" when it comes to leveraging search engines as a research tool.
However, often when we are looking for value, we have to realize that anything REALLY worthwhile these days from a content perspective is typically gated behind a web form, or nestled inside a blog post.
So, expect to spend a few hours in order to get through all the form gates, and also make sure you're using as specific and direct search terms as possible - then getting more generic if results are not ideal.
Some other tips:
-Have a few "burner" email addresses setup with gmail or hotmail, etc. - these allow you to get content when filling out forms to get White Papers, Reports, Case Studies, etc. without your primary inbox getting stuffed with marketing emails.
-In the form fill process, if available put "student" or "researcher" as typically sales reps pass by these "leads" when the form gets dumped into the CRM queue.
-Don't forget specialty search sites and tools like Wolfram Alpha for more "numbers" derived searches.
-Also, like your question here - always seek the wisdom of crowds in addition to machine learning algorithms!
Hope this is helpful! Search on!
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