Market Positioning

Where do I even begin? Martin is one of the very best in every which way. Martin is a visionary and trail blazer with endless talent. Martin is a high energy fellow who keeps the main thing the main thing. And Martin fully supports and inspires his team-- continuously. Martin has an amazing ability to quickly pick up, comprehend, and communicate just about anything and everything. I can't say enough great things about this man. I highly recommend Martin.

Although many people claim to be CRM experts, I recommend Martin on the basis of being part of a rare fraternity of true CRM-savvy practitioners. His experience is broad, as he freely shares his expertise on traditional CRM topics, as well as next generation matters like Social CRM.

Although his thought leadership is a valuable commodity, Martin shares his insights freely via his work at SugarCRM, his guest blogging on sites like CRM Outsiders and Forecasting Clouds, and through his extensive public speaking.

I’m proud to know Martin, and I recommend him as a CRM expert whose thought leadership, marketing expertise and tactical insight into the process (and platform) of CRM make him one of the leading voices in the field of CRM.

Martin is a high-energy, CRM enthusiast, who’s always willing to give his opinion or provide insight. When we worked together at CRM magazine, he excelled at keeping abreast of all the industry happenings and changes to ensure that our news coverage was top notch.

Martin brings a tremendous wealth of knowledge and insight to any company given his background as a technology analyst. Martin managed a wide array of mission critical marketing and non marketing responsibilities, all of which were very successful. He's a fun person to work with and has great people skills, defying all the stereotypes of Philadelphians.

Martin is an exceptional marketing professional. During our time together at SugarCRM, his keen insight and deep analytical skills along with his expertise in the CRM space was invaluable to the growth of the company. His strong understanding of both technology and market needs helped us develop the necessary market strategies to compete successfully in the marketplace. Martin can definitely talk the talk and walk the walk.

Martin Schneider has been and is not only one of the most innovative product marketing professionals ever to grace the stage of CRM but also one of the most astute, deep and intelligent analysts to do the same. He is insightful and aggressive when it comes to making sure that whatever he needs to promote is promoted according to what will actually reach the customer or prospect. He is exceptionally smart in his approach to customers because he has a history and a reputation as one of the smartest industry analysts that he can apply to product marketing. His analyst relations work is second to none because he is trusted by the analysts he connects to on behalf of SugarCRM. He is a superb writer/blogger who is able to do a blog for SugarCRM that does not come across as partisan so it provides the authenticity that is needed. And, to top all of this off, he is a great guy who is easy to get along with and is an awesome addition to a company rock band!!

For whatever reason, he is someone to know.

Like a great 747 jet engine, Martin’s brain ingests massive amounts of data creating powerful analytical thrust. I’ve known him for 6 years, and as CMO of WebSideStory I gladly paid for his fast, powerful insight – Martin’s firm was the only one I needed as his reports were always timely, not next year, quarter or month, but today. He was tough and regularly poked holes in my spin, but I respected him for that. And did I mention - he’s really funny and plays a mean guitar.

During his tenure at the 451 Group, Martin helped put our CRM coverage on the map. He was a prodigious contributor to the firm's analytical output overall and a pleasure to have as a colleague.

Martin is incredibly sharp. As an analyst or just in conversation, he brings deep insight and compendious knowledge to the discussion. One always gets the sense that Martin is looking well beyond the surface of an issue and considering the big picture, the long term, or the less obvious outcomes.