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Margo Aaron Copywriter + Marketing Strategist

Jersey City, NJ

Margo teaches soloprenuers and online business owners how to improve their writing and sell with confidence. She's a regular contributor to Inc., co-host of the internet talk show #HAMYAW, and founder of That Seems Important, a website for people putting themselves out there.

Aaron founded her consultancy in 2014 and advised brands like Starbucks, Evolution Fresh, Georgia Pacific, and altMBA. She holds a Master's Degree in Psychology from Columbia University.

  • Reviews 8
  • Answers 1

I enjoyed talking with Margo. She was really down to earth and gave me some great advice!

Source: Clarity Rocky Ullah Jul 24, 2020

My call with Margo was amazing! Better than I expected and that is saying a lot because I have been following her work for a while now. She brought me more clarity in 45 minutes than other consultants / coaches has brought me in the last 6 months. Not only is she honest and brings a genuine energy that is rare in our time, she has an innate ability to make one feel at ease. After the all she gave me some follow up notes and to does which was really helpful.

Source: Clarity Alexandra Hall Jul 8, 2019

Margo was very helpful. She helped me to prioritize my target target and message. She was straight to the point and provided helpful information a very short time.

Source: Clarity Kess Eburu Feb 12, 2019

I had an hour long conversation with Margo. We could have talked a lot longer, simply because we were enjoying each others company so much. Margo listened and helped me cut through the fog and I came away with actions that I could implement and have the start of a road map. It was quite a relief when Margo explained what I didn't need to do. That I need to be present where my market is and forget everything else. And that was just the start of the call.

Source: Clarity John Holcroft Jul 18, 2017

Excellent call with Margo. She was highly focused, informative, and insightful. I took over a page of notes and feel like my branding message is more focused and I have an intelligent foundation for my marketing strategy. I look forward to future talks with Margo as things progress. Thank you!

Source: Clarity Gustavo Serafini May 30, 2017

Our call with Margo gave us much clarity and helped remove roadblocks we've been facing for months. Her approach is fresh and direct and she gets to the heart of the problem quick. Thank you!!

Source: Clarity Mariana Rego Mar 13, 2017

Margo is a rock star. I gained more insights from a one-hour conversation with her than I would have in weeks of fumbling around with the marketing for my coaching service.

She has a rare acumen for asking the right questions to understand you and your offer and then translating that into a captivating marketing strategy.

The value I received from the call far exceeds her rate. If she's amenable to helping you, don't hesitate to work with her.

Source: Clarity Ozan Varol Feb 12, 2017

Margo came highly recommended after advising a friend marketing her nonprofit. Margo did not disappoint - I was amazed at the insight she provided in a such a short time by applying her expertise to my niche and foreign market as if she were an expert within it. I consider myself a novice marketer but came away feeling reassured and with a refreshing and clear strategy. Margo's passion for marketing was obvious but her ability to harness it into impactful strategy advice was most remarkable!

Source: Clarity Caleb Frankel Feb 10, 2017
Margo Aaron, Copywriter + Marketing Strategist answered:

Excellent question. Already says a lot that you're asking it in the first place.

For starters, I wouldn't ask for idea feedback from anyone aside from your market. Period.

Every expert will have an opinion, every family member will weigh in, all your friends will find an issue (or worse give you false reassurance).

The only reliable way to get feedback on an idea is from the target market itself.

If you haven't read Lean Startup (https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898), that is the first thing I would do. If you're in a hurry, google around and get the gist of the method and you should be fine.

Then, I'd find a way to describe your idea in a sentence. You can be as vague as, "I'm creating a service that delivers groceries to rural areas." No need to get caught up in the specifics. Just be able to articulate the crux of the idea clearly. From there, you iterate.

If you can get a prototype in front of your market, that is the best way. If you can't there are plenty of ways to test the idea that don't require a ton of money and time - for example, surveys.

Here's a quick primer on how to do that in a way that will actually be useful: http://www.thatseemsimportant.com/2016/08/04/customer-survey/

Hope this helps!

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