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Clarity

Margo Aaron

Jersey City, NJ

Margo teaches soloprenuers and online business owners how to improve their writing and sell with confidence. She's a regular contributor to Inc., co-host of the internet talk show #HAMYAW, and founder of That Seems Important, a website for people putting themselves out there.

Aaron founded her consultancy in 2014 and advised brands like Starbucks, Evolution Fresh, Georgia Pacific, and altMBA. She holds a Master's Degree in Psychology from Columbia University.

$10.00/min

14 Calls

8 Reviews

about 1 hour
Avg. call

Copy Editing Marketing Strategy Branding Consumer Insights Networking Personal Development Content Strategy Psychology Connecting People

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Go From Confused to Clear on Your Marketing Strategy

There's something about marketing that makes smart people feel stupid. I help my clients navigate the confusing labyrinth of marketing tactics, so they know exactly what to focus on and what to ignore.

If you're confused about what to do next or overwhelmed with your options, I can help.

In 2014, I founded Argotics, LLC a marketing consultancy that helped midsize businesses streamline their marketing. We specialized in customer psychology, copywriting, direct response, and strategic planning for service-based business.

Today, I run a virtual coworking space for soloprenuers and content creators with online businesses. I write a bi-weekly column for Inc about the "Advanced Basics" of starting and marketing a business. And I write weekly on my personal website ThatSeemsImportant.com and email list where I maintain email open rates of 50% weekly.

I hold a Masters from Columbia University in Psychology, a Bachelor's in Literature from Emory University, and am an alum of Seth Godin's altMBA program (Class 8, Walker Award Winner).

Answers 1
Reviews 8

Answers

Margo Aaron answered

What are the best avenues for seeking feedback on a basic concept as well as some possible input on idea development?

Excellent question. Already says a lot that you're asking it in the first place.

For starters, I wouldn't ask for idea feedback from anyone aside from your market. Period.

Every expert will have an opinion, every family member will weigh in, all your friends will find an issue (or worse give you false reassurance).

The only reliable way to get feedback on an idea is from the target market itself.

If you haven't read Lean Startup (https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898), that is the first thing I would do. If you're in a hurry, google around and get the gist of the method and you should be fine.

Then, I'd find a way to describe your idea in a sentence. You can be as vague as, "I'm creating a service that delivers groceries to rural areas." No need to get caught up in the specifics. Just be able to articulate the crux of the idea clearly. From there, you iterate.

If you can get a prototype in front of your market, that is the best way. If you can't there are plenty of ways to test the idea that don't require a ton of money and time - for example, surveys.

Here's a quick primer on how to do that in a way that will actually be useful: http://www.thatseemsimportant.com/2016/08/04/customer-survey/

Hope this helps!

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Reviews

I enjoyed talking with Margo. She was really down to earth and gave me some great advice!

Rocky Ullah Source: Clarity

My call with Margo was amazing! Better than I expected and that is saying a lot because I have been following her work for a while now. She brought me more clarity in 45 minutes than other consultants / coaches has brought me in the last 6 months. Not only is she honest and brings a genuine energy that is rare in our time, she has an innate ability to make one feel at ease. After the all she gave me some follow up notes and to does which was really helpful.

Alexandra Hall Source: Clarity

Margo was very helpful. She helped me to prioritize my target target and message. She was straight to the point and provided helpful information a very short time.

Kess Eburu Source: Clarity

I had an hour long conversation with Margo. We could have talked a lot longer, simply because we were enjoying each others company so much. Margo listened and helped me cut through the fog and I came away with actions that I could implement and have the start of a road map. It was quite a relief when Margo explained what I didn't need to do. That I need to be present where my market is and forget everything else. And that was just the start of the call.

John Holcroft Source: Clarity

Excellent call with Margo. She was highly focused, informative, and insightful. I took over a page of notes and feel like my branding message is more focused and I have an intelligent foundation for my marketing strategy. I look forward to future talks with Margo as things progress. Thank you!

Gustavo Serafini Source: Clarity

Our call with Margo gave us much clarity and helped remove roadblocks we've been facing for months. Her approach is fresh and direct and she gets to the heart of the problem quick. Thank you!!

Mariana Rego Source: Clarity

Margo is a rock star. I gained more insights from a one-hour conversation with her than I would have in weeks of fumbling around with the marketing for my coaching service.

She has a rare acumen for asking the right questions to understand you and your offer and then translating that into a captivating marketing strategy.

The value I received from the call far exceeds her rate. If she's amenable to helping you, don't hesitate to work with her.

Ozan Varol Source: Clarity

Margo came highly recommended after advising a friend marketing her nonprofit. Margo did not disappoint - I was amazed at the insight she provided in a such a short time by applying her expertise to my niche and foreign market as if she were an expert within it. I consider myself a novice marketer but came away feeling reassured and with a refreshing and clear strategy. Margo's passion for marketing was obvious but her ability to harness it into impactful strategy advice was most remarkable!

Caleb Frankel Source: Clarity

Member since January 2017