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What are the best avenues for seeking feedback on a basic concept as well as some possible input on idea development?

The basic idea will largely target extremely rural communities, townships and villages with limited resource availability in regards to having/accessing transportation to be able to purchase necessary groceries, household items, run necessary errands etc. These areas do not have cabs, city buses or any form of public transportation. Food deliveries as well as most things are limited to "city limits" only. I am in the process of developing ideas (currently at # 1,000,003.7) and need input on how best to approach this initially. I am gearing this toward, though I won't be offering public transportation (increased insurance liabilities), purchases can be picked up from the merchants and delivered for a fee. I should think that local merchants in these rural areas would…

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Margo Aaron, Copywriter + Marketing Strategist answered:

Excellent question. Already says a lot that you're asking it in the first place.

For starters, I wouldn't ask for idea feedback from anyone aside from your market. Period.

Every expert will have an opinion, every family member will weigh in, all your friends will find an issue (or worse give you false reassurance).

The only reliable way to get feedback on an idea is from the target market itself.

If you haven't read Lean Startup (https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898), that is the first thing I would do. If you're in a hurry, google around and get the gist of the method and you should be fine.

Then, I'd find a way to describe your idea in a sentence. You can be as vague as, "I'm creating a service that delivers groceries to rural areas." No need to get caught up in the specifics. Just be able to articulate the crux of the idea clearly. From there, you iterate.

If you can get a prototype in front of your market, that is the best way. If you can't there are plenty of ways to test the idea that don't require a ton of money and time - for example, surveys.

Here's a quick primer on how to do that in a way that will actually be useful: http://www.thatseemsimportant.com/2016/08/04/customer-survey/

Hope this helps!

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