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Clarity

Andrei Marinescu

Greater Los Angeles Area

I’m a founder, CMO, & former VC who helps turn startups into billion-dollar companies (Hulu, Ring, Albert, & others).

I’ve worked with over 100 founding teams to develop strategies and execute GTM plans that drive rapid growth in B2C and SaaS.

If you need to accelerate your company’s growth, I can help. 🚀

Talk to me about user growth; customer acquisition/retention; monetization; product marketing; conversion rate optimization; email marketing; web analytics; online payments; online music & video; e-commerce; and entrepreneurship.

$8.33/min

13 Calls

11 Reviews

30 minutes
Avg. call

Business Development Finance Marketing Customer Acquisition Product Management Strategy Conversion Rate Optimization Product Development User Growth Competitive Analysis

Call me to talk about

Conversion Rate Optimization

Led CRO efforts (including user testing and A/B testing) for Hulu and MOG, optimizing site up-sell opportunities, landing pages, and the end-to-end sign-up funnel.

User Growth (Acquisition & Retention)

First marketing hire at Hulu; launched Hulu Plus and grew the business to over 3M paying subscribers ($500M annual revenue run rate) in 18 months.

Experience with organic acquisition, paid acquisition, partner marketing, email marketing, retention.

Previously led customer acquisition for MOG, launching the company's streaming music service and vertical ad network.

Payments Processing

Identified billing inefficiencies and best practices to minimize subscriber churn attributable to insufficient funds our outdated payment details at Hulu and myFICO/Fair Isaac.

Answers 0
Reviews 11

Answers

Reviews

It was a great experience to get advice from Andrei. He was extremely knowledgeable and I am excited to jump on the phone with him again in the very near future.

Smith Carlson Source: Clarity

Very helpful. Came up with specific insights I had not yet thought of.

Michael Beauchamp Source: Clarity

Awesome feedback! Very clear on specific ideas to explore! Definitely worth chatting with Andrei

Ori Guttin Source: Clarity

Some great tips around product from his experience in customer acquisition, and some relevant advice on team structure for industry best practices. Looking forward to staying in touch!

Alim Jiwa Source: Clarity

Great talking to Andrei - he has great insight not just in growth, but in product development. Would definitely recommend.

Source: Clarity

Provided our company with great strategies for success and nice guy all around. Super sharp and knows what he is talking about, thanks!

Michael Hardenbrook Source: Clarity

Great call! I wish I would have spent more time listening and less time talking! Andrei offered an objective take on consumer attitudes and possible engagement with my product. I am inspired and motivated. Thanks for the MVP/Eric Reis tip, Andrei! Just ordered the book!

Jody Shackelford Source: Clarity

Andrei is an smart, conscientious product manager who took ownership of a broad range of tasks at myfico.com. He drove growth in our subscriber base by managing partnerships, new products and business model adaptations. Andrei has a great business sense and interest in leveraging the latest trends to grow the business. He is fun to work with too! I highly recommend Andrei.

Martha Gilbertson Source: LinkedIn

Andrei was a great colleague to work with at MOG. He has that rare combination of being both incredibly intelligent and a great person and team player. He added immeasurable value to the business development efforts with his insightful financial analyses and business acumen

Jeremy Stern Source: LinkedIn

I worked with Andrei since I started at MOG and he was instrumental in building our business by providing financial insights and analysis as we grew. Andrei and his team launched our music network in 2008 signing up our first partner sites.

As with most small companies he wore many hats at MOG including Marketing and Business Development. Andrei understands the digital landscape and has what it takes to be at the ground level of a start-up. He's a creative thinker with strong attention to detail and would be an asset to any company.

Alex Brough Source: LinkedIn

Andrei was a key driver to the success of MOG and we'd have never gotten so far without him. His diverse skill-set and ability to oversee everything from modeling, finance, business development, and marketing is rare to find. I'd highly recommend Andrei to any start-up looking to take their company to the next level.

David Hyman Source: LinkedIn

Member since July 2012