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Expert
MenuMichael Hardenbrook Expert in Cold Email and Paid Traffic
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18
Calls |
8
Reviews |
- Reviews 8
- Answers 3
The call with Michael was a huge help. A wealth of specific-to-me information on email copy, sequences, list building, and overall strategy.
Source: Clarity Nathan Lippi Feb 6, 2021Extremely helpful! will be coming back for more advice when we advance with our funnel
Source: Clarity Artyom Kalinin Feb 23, 2018Exceptional support and help over the phone. Michael is clearly very knowledgable about Cold Emailing and lead generation. He provided answers to all of the questions we had and we are putting his advice into use. I highly recommend his services.
Source: Clarity Aleric Heck May 12, 2016We had a very short appointment, but Michael gave his best and tried to give as much as he could in that short time window. If you are going to be doing prospecting via email, talk to Michael first!
Source: Clarity Girish Jashnani Apr 15, 2015Mike is an extremely driven guy who is an expert at connecting people and building value in his business relationships and companies. Mike is also a genuine and thoughtful person, who is a pleasure to work with. I highly recommend Mike to any start-up interested in working with a one of a kind marketer and promoter.
Source: LinkedIn Josh Wexelbaum Oct 14, 2013Michael exhibits the important traits of inquisitiveness, creativity, and persistence combined with a goal-driven, entrepreneurial spirit. He grasps concepts quickly and he understands that the pursuit of entrepreneurial risk must be approached in a measured and open-minded way, requiring continuous assessment of information and course adjustments when needed.
In addition to these broad personal traits, Michael has developed a deep and very practical understanding of online marketing, which is becoming increasingly critical to the entrepreneurial endeavors he is pursuing.
Source: LinkedIn Tom Balistreri Oct 14, 2013Michael is a very bright and innovative young man. He is not afraid of challenges, either in life or business. He thinks for himself, and he always thinks. He completes his projects, and does them well. He is a continual source of ideas and inspiration. We need more people like Mike.
Source: LinkedIn Ronald Peterson Oct 14, 2013It's better to approach product owners and structure the deals rather than pull from a directory of dropshipped goods.
You get a unique product, more flexibility over terms, and in some cases exclusivity
It's tedious if you are looking to create a wide offering in a marketplace but this is my perspective for a better chance at success.
I'd first ask if you are getting decent deal flow through the freelancing sites, if it would cost more than 10-20% margin to acquire users on your own, including the price of handling payments, invoicing, etc. Just something to consider, independence is great of course.
If you'd like to supplement those projects instead of replace, that seems like an easier transition to expand your overall clients and deal flow.
Paid acquisition would be a tough route and sharp learning curve. If you were to go that way, the best funnel would probably be to paid > content piece > email drip or phone consult
If it were me, I'd do cold email by prospecting via linkedin and emailing qualified leads directly using permutations on their name to the domain of the current company.
Don't try and sell them in the email, just to show them something cool that you do they might find of interest - or a tip on something they could be doing and might not be. Personalization is the key on these emails and a clearly defined objective for sending them (click link, respond, schedule call, etc)
Hope that helps a little :)
You're getting them in two different modes.
For search (google), they are actively seeking a solution.
For display (facebook), they are in discovery mode.
Really you just have to nail down your LTV, look what you can spend to acquire a customer, and start testing where you think you'll do the best with your budget and optimal customer buying mode.
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