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Clarity

Michael Hardenbrook

Chicago, IL

Growthgeeks.com (a Techstars Company), Growthhacker.tv and Knowledge.ly

New for 2024 the Cold Email Accelerator https://www.hardenbrook.com/cold-email-accelerator

Hi, I'm Mike Hardenbrook. For the past decade, I have focused on cold email as a fundamental strategy for success.

I've taken my own ventures from ground zero to millions, and I've propelled companies I've partnered with into the tens of millions.

I can help you with cold email, b2b email, sales emails, and business development.

Expert in Business Development, Strategic Partnership, and Paid User Acquisition. Co-founder of several startups.

I’ve been featured on NPR, FOX, INC, Forbes and products seen on TechCrunch, Appsumo, Mixergy, Rise to the Top, EntrepreneuronFire, and More. Regularly a featured Instructor on Udemy. Mentor at the Baylor University accelerator program Accelerated Ventures.

$8.33/min

18 Calls

8 Reviews

27 minutes
Avg. call

Business Development Marketing Sales Inbound Marketing Copywriting Project Management Strategic Planning Display Advertising Lead Generation Online Marketing Analysis

Answers 3
Reviews 8

Answers

Michael Hardenbrook answered

If choosing between spending your marketing budget on Google or Facebook, which way should advertisers go and why?

You're getting them in two different modes.

For search (google), they are actively seeking a solution.

For display (facebook), they are in discovery mode.

Really you just have to nail down your LTV, look what you can spend to acquire a customer, and start testing where you think you'll do the best with your budget and optimal customer buying mode.

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Facebook Marketing

Facebook Advertising

Google AdWords

Michael Hardenbrook answered

How do I expand my niche freelancing gig into a business?

I'd first ask if you are getting decent deal flow through the freelancing sites, if it would cost more than 10-20% margin to acquire users on your own, including the price of handling payments, invoicing, etc. Just something to consider, independence is great of course.

If you'd like to supplement those projects instead of replace, that seems like an easier transition to expand your overall clients and deal flow.

Paid acquisition would be a tough route and sharp learning curve. If you were to go that way, the best funnel would probably be to paid > content piece > email drip or phone consult

If it were me, I'd do cold email by prospecting via linkedin and emailing qualified leads directly using permutations on their name to the domain of the current company.

Don't try and sell them in the email, just to show them something cool that you do they might find of interest - or a tip on something they could be doing and might not be. Personalization is the key on these emails and a clearly defined objective for sending them (click link, respond, schedule call, etc)

Hope that helps a little :)

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Marketing Strategy

Online Marketing

Business Development

Michael Hardenbrook answered

Is dropshipping a good business for the masses? If everyone sells the same stuff for the same price, how would they earn enough money?

It's better to approach product owners and structure the deals rather than pull from a directory of dropshipped goods.

You get a unique product, more flexibility over terms, and in some cases exclusivity

It's tedious if you are looking to create a wide offering in a marketplace but this is my perspective for a better chance at success.

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Sales

Sales Management

Online Marketing

Reviews

The call with Michael was a huge help. A wealth of specific-to-me information on email copy, sequences, list building, and overall strategy.

Nathan Lippi Source: Clarity

Extremely helpful! will be coming back for more advice when we advance with our funnel

Artyom Kalinin Source: Clarity

Michael was very professional and time efficient. He helped me with cold emails and gave me very good advice.

Moshe Mor Source: Clarity

Exceptional support and help over the phone. Michael is clearly very knowledgable about Cold Emailing and lead generation. He provided answers to all of the questions we had and we are putting his advice into use. I highly recommend his services.

Aleric Heck Source: Clarity

We had a very short appointment, but Michael gave his best and tried to give as much as he could in that short time window. If you are going to be doing prospecting via email, talk to Michael first!

Girish Jashnani Source: Clarity

Mike is an extremely driven guy who is an expert at connecting people and building value in his business relationships and companies. Mike is also a genuine and thoughtful person, who is a pleasure to work with. I highly recommend Mike to any start-up interested in working with a one of a kind marketer and promoter.

Josh Wexelbaum Source: LinkedIn

Michael exhibits the important traits of inquisitiveness, creativity, and persistence combined with a goal-driven, entrepreneurial spirit. He grasps concepts quickly and he understands that the pursuit of entrepreneurial risk must be approached in a measured and open-minded way, requiring continuous assessment of information and course adjustments when needed.

In addition to these broad personal traits, Michael has developed a deep and very practical understanding of online marketing, which is becoming increasingly critical to the entrepreneurial endeavors he is pursuing.

Tom Balistreri Source: LinkedIn

Michael is a very bright and innovative young man. He is not afraid of challenges, either in life or business. He thinks for himself, and he always thinks. He completes his projects, and does them well. He is a continual source of ideas and inspiration. We need more people like Mike.

Ronald Peterson Source: LinkedIn

Member since February 2013