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Social Media: How would you go about finding your intial target market/user group for a business social network?
LT
LT
Lindsay Tabas, The Lady Engineer answered:

I have to ask: Did you already develop your product? The best advice, which I love, is from Seth Godin. He said something along the lines of "Don't find customers for your product, find products for your customers."

Always start with a customer you want to be in service to, and look to solve their problems.

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