Larson Hicks Sales, Lead-Gen and Value Proposition Expert

As a product manager, I took a software product from under $100K/yr in revenue to $2MM in less than 24mos. I can help you build a sales process for your company that is repeatable and scaleable - a mix of targeted, outbound efforts and inbound lead-generation. I will help you discover a value proposition that resonates with your customers. I will help you create mail and phone prospecting templates for your sales reps. I can help you design events and content that will drive qualified leads to your business. I'm a product marketing and sales expert with a ton of experience helping companies develop strategies to successfully take products to market and build healthy sales pipelines.

I ran a profitable independent concert business for 7 years - putting on over 100 concerts and a music festival. Promoting concerts consisted of all aspects of each concert - negotiating the deal with bands and venues, running all aspects of production - AV, security, hospitality, tickets, etc. Created a 2 day festival in downtown featuring 32 bands on 3 different venues/stages. The 2010 lineup included: Justin Townes Earle, Rocky Votolato, Damien Jurado, Joe Pug, Horse Feathers, Sera Cahoone, Laura Gibson, Moondoggies, Maldives, Cataldo, Mt. St. Helens Vietnam Band, Mimicking Birds, and many, many more. Artists presented: Built To Spill, Cursive, Justin Townes Earle, Blind Pilot, Blitzen Trapper, Local Natives, Dawes, Blue Scholars, Cave Singers, Fruit Bats, David Bazan, Unknown Mortal Orchestra, Shearwater, Helio Sequence, Typhoon, Vetiver, Joe Pug, STRFKR, Mt. Eerie, Yacht, Rocky Votolato, Sallie Ford and the Sound Outside, Richard Buckner, Matt Pond PA, Pickwick, Horse Feathers, Sera Cahoone, El Ten Eleven, Royal Bangs, etc.