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Kenneth Todd I have a passion for helping other people.

Ridgefield,Connecticut

Founder of Gaia Media Group. Providing customized online marketing solutions for business owners. Founder of Kenneth Todd Life Coaching. Partnering with others to live a life that is fulfilling, rewarding and one of purpose.

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  • Reviews 8
  • Answers 3

I have had the pleasure in working with Gaia Media Group the past year. Founder, Kenneth Todd has been very strategic in helping me understand how to maintain my competitive edge in today's fast paced Social Media world. Not only have they introduced me to search engine optimization, but also how to shop for the proper equipment to create the best videos for my practice. The biggest applause would be that Kenneth truly understands how important it is to stay within a tight budget for small business owners. I have seen my Pinterest account explode even though I am on a shoe string budget. Kudos to Kenneth and his team on helping small businesses expand their marketing presence. Gaia Media understands your market!

Source: LinkedIn Martha McGoldrick Apr 10, 2014

Kenneth was able to identify what our current website was lacking and how we wanted more content control moving forward. He and his team completed a comprehensive and excellent product to us in a very timely manner. I was very happy with the how they took the burden of this off my team and quickly gave us our new website. I would recommend Gaia Media and would use them again.

Source: LinkedIn Mary Kate Gobleck Apr 10, 2014

Kenneth really connects well with the message of my private practice. He has a good understanding of the health and wellness field and thus we both enjoy positive messages that help the general public. I am enjoying learning more about the social media process; and putting helpful information out there that allows others to refocus and improve their relationships.Kenneth is assisting me in getting my work out to those that feel it's useful for them. Social media can and is being used for the greater good, it's wonderful to work with Kenneth who embodies this understanding.

Source: LinkedIn Kelley Hopkins-Alvarez,LPC Private Practice Apr 10, 2014

I had the pleasure of working with Kenneth on many premium finance transactions that were typically complex, outside normal lender limits and demanded a constant touch by Kenneth to make it through his system as well as ours while placating demanding agents and their ultra affluent clientele. Kenneth was an incredible business partner that took ownership of his efforts and results and always lived to the spirit of the agreement. Execution was swift and absolute once documentation was vetted. In my opinion he was the cornerstone of the largest PF transaction facility ever completed for an individual insured. I welcome any opportunity to work with him in the future.

Source: LinkedIn Rocky Gandy Apr 10, 2014

A professional who is direct, honest, fair and provided a quick turn-around for our deals. I would continued to do business with him with-out any reservations.

Source: LinkedIn Manuel Vidal Apr 10, 2014

Ken and I handled complex premium finance origination and refinance trades. I found him to be an excellent problem solver with a practical and open mind to achieving what the customer wanted.

Source: LinkedIn TJ Agresti Apr 10, 2014

Kenneth is a highly respected expert in the field of premium financing. He is a competitor, but also a collaborator in the right situations. We have used Kenneth in the past for premium finance loans and will continue to access his resources in the future.

Source: LinkedIn Lance Barton Apr 10, 2014

In the eVolving world of social media marketing Kenneth is by far an eXpert in this arena. Kenneth is my 3rd hire since 2010 as I continue to learn more about social media I had found back then that the folks I had hired were not what equipped as Kenneth and as I anticipated. Kenneth has continuously surpassed my expectations each month and has helped me to drive my business through social media. Every friend I know and business associate should at a minimum seek out his expertise and advice. I surely will continue to do so.

Wayne A. Addessi
President, Addessi Jewelers

Source: LinkedIn Wayne Addessi Apr 10, 2014
Kenneth Todd, I have a passion for helping other people. answered:

HI,

Before you plow ahead with any marketing efforts and invest your time, energy and capital, think about the following.

1. Do you know your target customer? What is their demographic info? What is their education level, geographic location, income level, male or female etc.
2. What do they need that you have?
3. What are their hot buttons?
4. Where do they hangout?

Once you know that, then the discussion about marketing platforms, approach and channels can be implemented. Each online channel and platform, serves it's purpose to address those above points separately.

95% of online businesses don't do that before starting out and they end up spinning their wheels going in circles.

Trust this will be valuable to you. I am happy to set up a call to discuss further.

Regards
Kenneth

Kenneth Todd, I have a passion for helping other people. answered:

Here are some answers for you that I believe will help you.

1. You should implement a long term and short term strategy right at the beginning. What I mean is that there are essential parts to your marketing like SEO and content marketing that you need to implement right in the beginning, but will take a while to filter through, but these are essential if you want to have organic traffic. That would be L-T.

The best for Short term for a newly launched site is ad's. Word of warning though. Know your customers demographics such as age, income, education etc, know your competitors demographics and then find the platform (such as social media channels) where your ideal customer is based on those researched demographics and then roll out targeted ad's for them.

2. You have to implement social media strategies right from the beginning of course, based on your demographic research.

3. Get busy Blogging - start with content marketing now.

4. Sweepstakes - start a giveaway to get traction with clients and create awareness.

5. Make sure you collect emails as these are like gold dust for future email marketing.

6. Video marketing is essential for competitive retail space and very powerful to get found on search engines like Google.

Prior to me launching my digital marketing business 5 years ago, I built an online retail business and made many expensive mistakes. And they can be costly if not implemented correctly from the beginning.

So in summary: SEO - very important, Ad's, Social Media, Sweepstakes, Blogging, Video & email marketing.

I trust this will assist you. Let me know if you wish to have a call to discuss these or have follow up questions.

Regards
Kenneth

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