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Nicholas Scalice

Boca Raton, Florida

I help brands turn more website visitors into customers using landing pages that convert.

I'm an Unbounce Partner, Google Partner, and CXL Certified Optimizer, and the founder of a small conversion optimization consultancy called Earnworthy, based in Boca Raton, Florida.

I'm ready to help you with landing page design, A/B testing, and conversion optimization, based on my 8+ years of experience, and the hundreds of pages I've built and reviewed.

Let's schedule a call today!

$5.00/min

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4 Reviews

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Landing Page Optimization Conversion Optimization Landing Pages A/B Testing Conversion Rate Optimization Conversion Rate Optimization (CRO) Lead Generation Conversion Rate Optimisation Website Conversion Funnel Optimization

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A/B Testing

I'll help you create a custom A/B testing framework for your campaigns, prioritize the experiments, run the tests, and implement the learnings. A/B testing doesn't need to be difficult.

Landing Page Review

Need quick, detailed feedback on one of your landing pages? Wondering why your page isn't converting like it should? I have over 8 years of experience and have built and reviewed hundreds of landing pages. I'm an Unbounce Agency Partner and a CXL Certified Optimizer. Let's review your landing page today on this call!

Landing Page Optimization

My process for building landing pages that convert is at the core of everything I do. And on this call, I can teach it to you. From page teardowns, to general landing page advice, we can cover it all.

Answers 3
Reviews 4

Answers

Nicholas Scalice answered

What are the content marketing best practices of converting blog visits into signups?

One of the best things you could do to convert your visitors into signups is offer an exclusive free item that they can only get if they sign up. Often called a "UVP," or Unique Value Proposition, this would be something compelling such as a free book download that would entice them to subscribe right now. I'd recommend also using a popover form to ensure your visitors see the offer.

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Content Marketing

Conversion Optimization

Conversion Rate Optimization (CRO)

Nicholas Scalice answered

What paid advertising, email marketing, growth strategy, SEO, PR, etc. methods had the most impact on increasing your website customer base?

I hate to be "that guy," but I'm gonna say, "it depends." What I mean by this is it is highly subjective to the market you are in and the target you're going after.

However, with that being said, let me share a few of my favorite growth-hacky-type ideas that you might want to consider using to grow your customer base:

#1 - Produce a TON of content. Make it valuable, and don't cut corners. Then, promote it to your existing tribes. If you don't already have a tribe, see the bullet #2.

#2 - Build a tribe. Get started at a place like triberr.com where you can connect your social profiles and your blog and share with likeminded folks. It takes time to get going, but you'll thank me for it later.

#3 - Test every aspect of your landing pages. Use something like Unbounce (my favorite) to strip down every element of your pages and split test constantly. Get used to the fact that your landing pages are NEVER complete. They can always be improved.

#4 - Build an email list from your blog traffic by using "content upgrades" or "lead magnets." Search Google for the specifics, but basically, you create free content that is related to each post on your blog that the reader can download in return for subscribing to your newsletter. It works like a charm!

Let me know if you want me to go into further detail on any of this stuff.

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Growth Hacking

Online Advertising

Marketing Strategy

Nicholas Scalice answered

How do I get my website noticed through press releases?

Unfortunately, press releases just aren't what they used to be. If you're looking for legitimate journalists to notice you and your website, you're probably better off trying other means. Look into what is called "Social PR."

Basically, one tactic is to engage with journalists on their own turf. Twitter is a great place to find and chat with journalists. But be careful; you don't want to "close on the first date" if you know what I mean. Don't try to pitch them a story right away. Build up rapport over time and then go in for the hook.

So personally, I would invest time and money into that, rather than churning out press releases that don't really get seen anymore.

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Press Releases

Marketing Strategy

Growth Hacking

Reviews

Certainly, one of the best, remarkable, professional individual I have encountered in my professional career. I have known Mr. Scalice, Chief Justice of Student Government, Florida Atlantic University for a year and a half. Despite his profound knowledge in judicial procedure, he is a techno savvy with a positive leadership and team work attitude. I have worked with him on various projects and marketing development for our Student Government Office. His opinions and ideas have always enthused the entire members. There is never a dull moment to work with this diligent, dedicated and disciplined man. His strongest strength is his passion to help other Student Government leaders grow professionally and achieve their respective goals.

Sumit Bajracharya (MBA) Source: LinkedIn

Nicholas is a real rock-star of a person and employee. He is extremely well respected by our clients, our employees and vendor partners. I am happy to recommend this intelligent, organized and passionate employee.

Jay Berkowitz www.TenGoldenRules.com Source: LinkedIn

Nicholas is a great fellow... We took several graduate courses together at FAU school

Fransnor Alexis Source: LinkedIn

Nicholas was an outstanding student demonstrating academic and Socratic interest in the instructed course. He academic acumen was outstanding as was his attitude.

Andy Scott Source: LinkedIn

Member since July 2014