Founder and Partner from Kinnevo, an organization focused in Developing Innovation in the Early Stages of a project. Binational person jumping back and for between Mexico and USA
I guess you need to put together two things in this question, your capability and the needs of potential customers. Your capability is going to drive a great conversation as long as you know very well the subject. The people that have some needs that are related with your capability are going to start talking about their problems and pains and here is when the magic happens. You have great conversations because people is interested to get some expertise from outside and if you are the people that can solve it, they will be willing to provide information to solve the problem. Once you find several people with the same UNSOLVED problem, then you have a niche opportunity. Just validate that they did not found some solutions because the solution does not exist and not because they search in the wrong place.
To build an online community you need to show your expertise and leadership in the subject. You can start by blogging content in the subject and start attracting interested people in the subject. It is a rule that the number of people that reads is 3 to 5 times the number of people that collaborate in the site. You break this rule by having more and more people involved in the discussions and when you have great quality producers of content sharing ideas and answering questions you are on track to grow the community.
From the investment side, it is a very complex issue because this subject the people needs a higher level of trust of the people they are taking. I foresight a great challenge in sharing information about deals, then I will find how the share the learning of the subject as a way to gain trust.
This is a great coaching process; I had help hundreds of people to sell to new customers. Usually I was seating on their side participating as a support person for them, taking notes and watching how the conversation went. I always wanted to tape the conversation, but this was not done because requires the authorization of the customer, that do not know my role and less that my mentee was under training. I wonder if you make it as an open sales training session to disclose to the potential customer in the same way that a call center tell you about the recording of the conversation and you help your customers thru a website that create the sales feedback training process.
For me sound great a idea, that needs some work to find the best way to go.
Jorge is a key professional at the TechBA program, his knowledge about the US way of doing business as well as business network helps Mexican companies into its efforts to be part of this global IT ecosystem.
Jorge is an enthusiastic leader with a strong devotion to move people to grow, be creative and innovate. Jorge is a great contributor to the development of new ventures and business projects due to his admirably creative spirit.
As a client and business partner, I had the opportunity to work with Jorge several times and know his proactivity, energy and creativity in every endeavor. As a leader, always showed great vision and a capacity for action. Definitely, it is an honour for me to add a recommendation for him.
Jorge is an extroverted person he is constantly multitasking, but makes sure everything gets done right.
He is a leader, although he listens to everyone’s opinion and acknowledges that he does not have always the best solution to every problem; he is a great team player.
With a drive truly unique, Jorge combines his technical skills with a keen sense of business to open opportunities for his client companies and create a favorable environment for them to flourish. He has been instrumental at TechBA Silicon Valley, the lucky recipient not only of his talents but also of his hard work and dedication. Jorge understands the importance of networking in this Valley and has developed many strong relationships here that benefit his clients. He is able to understand and convey to his Mexican entrepreneurs the differences in business cultures and provides advise on how to adapt and succeed in this unique environment. I applaud Jorge for his inexhaustible efforts to accelerate the growth of select high-tech Mexican corporations and thus make Mexico a better place for all.
Incredible working with him! He know everyone and is very interesting in helping new ideas. Inovation and technology!
Joge has been very helpful helping us go through the process of creating new start ups in the USA, his knowledge of the way start ups operates in the US and his network of contacts has help us understand our business our market and prepare us to get investors, this is the third time we work with Jorge and every time he and the staff of TechBa have been very professional and helpful.
Jorge is one of those really innovative persons. He has a great drive, passion and interests to become an industry leader. Alway on top of technology, ahead of industry buzz and creating new markets for current and future technology.
Jorge has become a thought leader and strong creative, inventing and building the bridges for technology businesses between Mexico and the US. A visionary and a hungry reader. A challenger and an ambassador.
Jorge is opening the eyes of not only the mexican entrepreneurs that come to TechBA, but also those of Mexico's businessmen, governement officials, and educators on how to create an ecosystem that fostes technological innovation. It takes time but it's good to see that the first steps are being taken!
Jorge Zavala is a great visionary, entrepreneur, consultant and friend. Throughout my relationship with Jorge he has helped me focus on the really important business issues, think ahead and grow professionally and as a person. Jorge is ultra-smart, has lots and lots of very valuable business experience, and is very generous in sharing his insights and really becoming involved with the companies he helps. I recommend Jorge highly.