Founder of LaunchTrack, online payments intelligence for Braintree, Stripe, PayPal, Balanced, Shopify & Eventbrite.
Growth hacker by way of a traditional advertising and marketing background.
#AllTheThings CEO. Founded and bootstrapped his advertising agency to $10MM by age 29. Sold his second venture to TriNet. Now leads online payments intelligence company LaunchTrack.
The sports space is certainly crowded, but the size of the market creates plenty of opportunity. This is not a zero sum game.
The key to differentiation in a crowded space, is focusing on what it is that makes your product/brand unique? Do you have a story that is compelling? Has your product increased strength by X%, or saved lives, or fill a specific need within an interesting space.
Some great new products to review, that have entered into the space recently would be:
http://rocktape.com/ http://www.evoshield.com/ http://www.vibramfivefingers.com/index.htm
What you'll see, is that they have crafted their brand message to get to the core of the user experience. Find your story - one that resonates with your target users. Then tell it loudly!
Jonathan was very helpful
Performix is an excellent full-service marketing firm. The President all the way down to its staff provides top notch insight and creativity. I have received countless praise for their excellent work in developing and implementing my brand as a law firm.
Jonathan is a self-motivated leader - always focused on the “big picture,” not only for his company and its future, but for his employees as well. He is extremely passionate about his work and always has his clients’ and employees’ best interests in mind.
Jonathan's work has been vital to our success. His expertise in Marketing, Advertising, Creative, etc has been invaluable.
Jonathan has been a valued customer of ours here at act-on software for the past few months. He is responsive, engaging and has true vision into what he wants to accomplish and when. It's always a pleasure to speak with him and get his insights and thoughts regarding our software or marketing in general. His feedback has been very helpful to me and I look forward to a long relationship with him wherever he's applying his expertise. I would highly recommend him for any organization as he is forward thinking, professional and I can tell he's very dedicated to his craft. Thank you!
Jonathan has a strong sense of strategy and is very passionate about what is right for his clients. He's smart, digitally savvy and a collaborative team member. I produced better creative ideas with his guidance and partnership.
Jonathan has been a strong asset to the Bay Area Advisor organization for several years. Serving as the board's marketing expert, Jonathan has provided vision for growth initiatives and instilled belief in the organization to constantly raise the bar. He demonstrates leadership, high-level business acumen, and out-of-the-box creative thinking. He is a connector of people and ideas and is deserving of my highest recommendation.
Jonathan is a highly creative marketer - the Foundation worked with him on the development of the "Moffittini" idea and print (sponsored by Hooters) for the Bay Area Advisors fundraising party, Martinis for Moffitt. In the last five years, MFM has become one of the most successful external events for the Center - Jonathan has played an integral role is leading that growth.
Myself and the Social Forces team have had the opportunity to work with Jonathan multiple times in the past two years. Through this, Jonathan has demonstrated a consistent ability to approach problems logically, strategically and creatively. The positive impact he creates on a team undoubtedly results in a better-equipped creative team and better results for the end client.
Jonathan is an absolute joy to work with and has always made each and every project not only successful but fun at the same time. He is the perfect resource for all that is branding.
Performix Marketing is the type of company that is not just a service provider but a real part of the team. Though they are an outside vendor they are an intregal part of the team that can quickly get up to speed on any industry or project in order to give fantastic results.
