the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University

Categories

Browse Search

Loading...

Clarity

Jesse Cortez

Raleigh, NC

Experienced Brand Director & Evangelist, marketing strategist, Beverage Consultant, and Public Speaker.

$2.00/min

1

1 Call

—

0 Reviews

25 minutes
Avg. call

Marketing Social Media Marketing Brand Strategy Branding Brand development Branding & Identity Social Media Strategist Food & Beverage Beverage Industry CPG Industry

Call me to talk about

Marketing Strategy & Integration

• Market research
• Develop strategies and identify tactics
• Design and production of advertising and marketing collateral
• Procurement of promotional collateral and merchandise

Brand Strategy | Your Brand Is Your Reputation

• Develop brand identity and key elements
• Create core brand messages
• Curate brand culture
• Public relations strategies

Business Development | Research & Relationships

• Identify strategic opportunities,
• Conduct effective research
• Develop business proposals

Answers 1
Reviews 0

Answers

Jesse Cortez answered

Which is more important for business, PR or marketing?

Your focus should always start with your brand. This is especially true when speaking about anything in the luxury realm, as the increased cost must be matched by a similar level of perceived worth or value.

The flow looks something like this:
BRAND > PR > MARKETING

These are not linear in the sense that once you "complete" a step then you are done with it. It is more of a cycle.

I'd love the opportunity to do some research on your company and needs and hop on a call if you're still looking for help. https://clarity.fm/jlcortez

Cheers

Schedule a call • Share • Flag

Public relations

Digital Marketing

Luxury Travel

Reviews

Member since March 2019