Experienced Brand Director & Evangelist, marketing strategist, Beverage Consultant, and Public Speaker.
• Market research • Develop strategies and identify tactics • Design and production of advertising and marketing collateral • Procurement of promotional collateral and merchandise
• Develop brand identity and key elements • Create core brand messages • Curate brand culture • Public relations strategies
• Identify strategic opportunities, • Conduct effective research • Develop business proposals
Your focus should always start with your brand. This is especially true when speaking about anything in the luxury realm, as the increased cost must be matched by a similar level of perceived worth or value.
The flow looks something like this: BRAND > PR > MARKETING
These are not linear in the sense that once you "complete" a step then you are done with it. It is more of a cycle.
I'd love the opportunity to do some research on your company and needs and hop on a call if you're still looking for help. https://clarity.fm/jlcortez
Cheers
