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Clarity

Jeffrey Slater

Raleigh-Durham, North Carolina Area

30 years of marketing experience as both an entrepreneur (Inc 500 Fastest Growing Companies), consulting on start-ups and EVP Marketing (Food & Beverage) in corporate world. Co-founder successful wholesale bakery (Rachel's Brownies) & EVP Marketing ConAgra Snack Foods.( Slim Jim & David's Sunflower). Often counter-intuitive, I am skilled at finding new ways to view marketing challenges. I excel at unravelling the mysteries of marketing. Full profile at my popular marketing blog MomentSlater.

Watch my speech called TEN SIMPLE LESSONS HOW TO MARKET YOUR BRAND. http://www.themarketingsage.com/speaking-2/

Listen to my interview at Entrepreneur on Fire with John Lee Dumas: http://www.entrepreneuronfire.com/podcast/jeffrey-slater/

http://momentslater.blogspot.com/search/label/About%20Me

Read my new book UNRAVELING THE MYSTERIES OF MARKETING exclusively sold through Amazon at :

http://www.amazon.com/dp/B00F3L5BUU/ref=rdr_kindle_ext_tmb

$5.00/min

25 Calls

36 Reviews

about 1 hour
Avg. call

Public relations Startup Consulting Marketing Communications Advertising Marketing Strategy Branding Product Development Strategic Planning Competitive Analysis Interactive Marketing

Answers 6
Reviews 36

Answers

Jeffrey Slater answered

How to disseminate an innovation that is amazing and no one knows about ... and few would understand how it works without a lot of education?

Videotape people who have benefit from your work and then edit it into a video that is part education and part testimonial.
When your target audience can see people like themselves explaining what they got from a product, service or experience, it makes it easier to understand and more authentic.

I have 30 years of experience in marketing including having a business on INC 500 fastest growing business. I'd be happy to consult with you. I'm also very interested in non-traditional medicine although I don't have any expertise in the field, just a genuine interest.

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Marketing Strategy

Jeffrey Slater answered

Hi, how do I locate a small to medium bottling company to outsource for my lemonade/tea drink? Our young company is located in SE of USA. Thanks!

I would contact the Private Label Manufacturer Association http://plma.com/ that has trade shows with people who do contract packaging. You can also contact beverage equipment companies who have customers who use their equipment that can provide leads. More importantly than getting a product made, is what is your reason for a consumer to care about your product? Distribution is the real game selling products like this - I speak from experience having grown a successful wholesale bakery business. Read more about my background here: http://momentslater.blogspot.com/search/label/About%20Me or connect to talk via Clarity. I advise lots of small companies in this space. Jeff Slater

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Beverage Industry

Contract Manufacturing

Distributed Systems

Jeffrey Slater answered

For a local Physical Therapy practice, what are some proven online/offline marketing channels & strategies to spread the word and get more clients?

I imagine that most recommendations for physical therapist comes from a Dr. I had an injury on my shoulder and he gave me a suggested PT to go to for help. That would be one place to go offline to see how you get to be a qualified supplier to an orthopedists. One creative approach to this might be to start a podcast where you interview orthopedists about the role of PT. That way, you get to meet them in person and build a connection with them. The podcast could build your personal brand nationally but the real objective is getting to meet orthopedists. It can be done by phone to make it easy for them but at least you get to connect with them directly.
For more ideas, give me a call through Clarity.
Regards, Jeff

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Marketing Strategy

Business Strategy

Jeffrey Slater answered

How can I create a media hero?

Why don't you do a series of short podcast interviews that allows a professional interviewer to speak to him about different topics/issues that he has conquered. By doing these short podcast interviews, it provides you with shareable content, in his voice, to make him a real person that others can connect with online. I have a deeper interest and connection to people with their actual voice than just a blog or other writing. Perhaps you could have him even read some brief segments from his book.

The key is that the interviewer can help pull out of him the story and can help amplify his efforts.

I have years of experience in innovative marketing approaches. Learn more about me and my work at www.themarketingsage.com I consult with agencies, entrepreneurs and large marketing organizations. Let me know if I can be of help to you.

Good luck.

Jeff

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Public relations

Branding

Jeffrey Slater answered

How do I gain a steady stream of users for my writing services company?

Offer to write a free letter for 10 people who have a large following on social media. (Facebook, Twitter or Instagram). In return, if they like what you do, have them post an image, logo and short summary of what you do. Make it simple for them to help share your story.
The key is getting people who value your service tell your story to their friends.

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Marketing Strategy

Customer Acquisition

Jeffrey Slater answered

Should I find a new brand name?

My suggestion is to find a name that explains the unique and special benefit you deliver to prospective customers. Don't do multiple sites. It is too complicated. Have one site and focus on it and be successful in one area first.
I'd start with your strength. Do one thing great.

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Branding

Company Naming

Small Business

Reviews

Great call once again! Great insights into where my brand is and where it needs to be. Thanks Jeffrey!

Robert Armstrong Source: Clarity

Jeff,
Thank you for your valuable guidance, as I move forward with my business.

Sandra Burnett Source: Clarity

Jeff gave us a lot of great ideas. We look forward to working with him in the future.

Naomi Posner-Horie Source: Clarity

Jeff was wonderful to speak with. I got some wonderful takeaways, and I plan to use his input and suggestions to make more of an impact. I'll be continuing to speak with him in the future for sure.

Danica Jones Source: Clarity

Jeff helped me prepare for my graduate school interview. He asked that i email information to him ahead of time so that we could make the most of our discussion--no wasting time giving back story. He gave me some excellent ideas and was very helpful.

James hardy Source: Clarity

Another great call...thanks!!

Robert Armstrong Source: Clarity

Great call... once again!

Robert Armstrong Source: Clarity

Great call once again! Will definitely continue working with Jeffery!

Robert Armstrong Source: Clarity

Very Knowledgeable. Not only answered my questions but also provided great actionable ideas as well!

Robert Armstrong Source: Clarity

Jeffrey was very helpful in cutting through all the approaches and ideas I had in my mind to get at the simplest, best answer for moving my business forward. Really helpful, Jeffrey - thank you!

Karen Kanakanui Source: Clarity

Every conversation with Jeff has given us a kick in the right direction, while also helping us feel more confident in being able to accomplish our goals. We would definitely still be struggling if it weren't for the great ideas and feedback he gives us during our calls, and he has always been available via email as well which is very generous of him.

Saira Gallo Source: Clarity

Member since August 2013