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Ibukun Onitiju Director of Digital Marketing, TEDx Speaker

Accra

Country Head, Sales & Director of Digital for Ringier Africa Digital Publishing, Ghana. I help businesses generate ROI from Digital Strategies and I help individuals excel at work in Digital Sales.

  • Answers 1
Ibukun Onitiju, Director of Digital Marketing, TEDx Speaker answered:

I have run digital campaigns for similar products in the past.

It depends on a few factors. It is better to define the user journey properly and create a sales funnel accordingly.It will be easier to see possible overlaps and how the funnels can be integrated or split.

If I have more details about the intended action for each step, I might be able to help further. Can you share more details?

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