John Hampson Marketing Solutions Architect

In addition to your website needing to convert visitors into qualified leads, your site needs to attract more qualified traffic. We accomplish this by optimizing your website’s content for a basket of relevant, traffic-rich keywords. Deliverables: Competitive benchmark three (3) top competitors Keyword research, target top ten (10) opportunities Optimize page titles Meta descriptions SEO copywriting / text optimization Image optimization Google XML Robots.txt Optimize up to three (3) locations’ Google Local, Bing, Citysearch, and Yelp profiles; one (1) round of review and revisions per profile SEO has become widely adopted as an online marketing strategy because of its effectiveness. While the benefits of Search Engine Optimization are vast, here are just a few: Increased Traffic: Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. Noticable Return On Investment (ROI): Comprehensive analytics provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website. Cost Effectiveness: SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. Increased Site Usability: SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well. Enhanced Brand Awareness: Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy.

We will create your website with up to 20 pages. Content will be created and provided by you. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by our platform. All of our websites include dynamic menus as well as sitemaps to control site navigation. Custom Modules: We will create the following custom modules as part of your website: • Forms: contact us, customer feedback, and franchise opportunity; all form data will automatically be collected in our database • Blog/News: you will be able to post new content and articles; your blog will include an RSS feed, categories, and an archive; comments are optional; your blog will be integrated directly into your website; your blog supports categories, tags, and RSS; we will implement Facebook comments for additional shareability of blog content • Locations: we will create a dynamic content database that will serve as location “landing pages”; each location will have the following assets: name, short description, full description (HTML-enabled), primary image, supporting images (up to 10), address with Google Map embed, directions, hours, services (up to 10 checkbox fields), phone number, email contact; we will create a “reviews” app that will add the ability for web visitors to rate their experience at a specific location – this information will be pushed to Google Reviews for higher local search placement. Deliverables: Fully functional website Google Analytics install Google Webmaster tools setup Mobile Web Design Visitors browsing your site from other device types account for up to 20% of your website traffic. We will create a separate mobile and tablet design of your site that will make browsing from these platforms an enjoyable experience. We will accomplish this by making your site “responsive” to various browser sizes. Mobile websites have a unique job to perform. They need to deliver information to a prospective client, but in a slightly different manner than your standard website. The rea- son being, a mobile user will interact with your site differently on a mobile device versus a traditional browser. To have the largest impact, it is important to understand what your options are regarding a mobile site. Your website can either be responsive or a com- pletely separate HTML website. Deliverables: 1 mobile concept 2 rounds of revisions 1 tablet concept 2 rounds of revisions Device testing – iPhone, iPad, Android, & Blackberry Mobile Optimized Website Benefits: Improved User Experience: If the user can’t easily browse and read the content on your website from their mobile device, they will leave uninspired. 60% of mobile users that encounter problems while browsing websites lead them to abandon the page. Increased Average Time on Site: If a visitor is able to easily navigate your pages and the content is written mobile friendly, you increase the chance of converting visitors into customers. Faster Webpage Load Speed: A website that isn’t mobile optimized will render very slowly on your mobile device or in worse case scenarios, it may not load at all. A mobile- ready website will load quickly because the code is structured in a way that is compatible with mobile devices. Improved Mobile SEO: According to Google, it is recommended webmasters build their sites as responsive or a separate HTML website to serve to mobile users. This increases the likelihood that your site will rank well among Google mobile search. Training Included in this initial project will be three (3) one hour system trainings covering the following topics: Basic website management & blog Custom Modules & Plugins Email Marketing Analytics Screencast trainings can be delivered to support specific processes included in your website project. Documentation will be provided for certain backend processes. We know you like to take the reigns with your business. Even if you’re not familiar with the technologies that we are able to provide to you, we have a proven method to explain these items to help you better service your clients directly. Don’t be afraid to ask – it’s never too late to learn!

Your website begins with a thorough, up-front process of discovery. Through interviews and surveys, we develop a series of deliverables that allows us to work efficiently through the duration of production. Your project’s success depends on a solid foundation, this work is crucial. Deliverables: Project setup Timeline & milestone setup Business objectives survey Design objectives survey Ideal customer profile brief Conversion workflow Sitemap creation Clients who are willing to commit to strategic planning sessions are happier. Strategic planning allows us to analyze and understand the kernel of your business objectives in order to provide the most excellent service available. User Experience entirely depends on the goals that you hope to achieve, and this proven process allows us to offer a greater level of expertise when representing your company with the development of digital programs and assets. Because this process is so important to the success of your business online, we strongly recommend this component to allow us to serve you best. Not only will we be able to offer you extraordinary service, but we may also be able to save you a great deal of time and resources by evaluating inefficiencies or inadequacies in your current marketing plan to dramatically increase the impact your business has in the industry that you work within. Strategic Planning Clients who commit to our strategic planning services will also receive 20% off all additional services in our portfolio. We share our savings with you, because this process allows us to fully understand your business objectives and it helps us develop our projects in an efficient and meaningful way.