Search Engine Optimization

Created 9 years ago in Sales & Marketing / Search Engine Optimization

In addition to your website needing to convert visitors into qualified leads, your site needs to attract more qualified traffic. We accomplish this by optimizing your website’s content for a basket of relevant, traffic-rich keywords.

Deliverables:

Competitive benchmark three (3) top competitors
Keyword research, target top ten (10) opportunities
Optimize page titles
Meta descriptions
SEO copywriting / text optimization
Image optimization
Google XML
Robots.txt
Optimize up to three (3) locations’ Google Local, Bing,
Citysearch, and Yelp profiles; one (1) round of review and revisions per profile

SEO has become widely adopted as an online marketing strategy because of its effectiveness.

While the benefits of Search Engine Optimization are vast, here are just a few:

Increased Traffic: Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website.

Noticable Return On Investment (ROI): Comprehensive analytics provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website.

Cost Effectiveness: SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online.

Increased Site Usability: SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.

Enhanced Brand Awareness: Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy.