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Clarity

Guilherme Soriano

São Paulo

Marketing and sales professional with over 20 years of experience in the MedTech and healthcare industry across Latin America, Stryker, J&J, Allergan are some of the companies I work/worked for. I offer a unique perspective for American professionals seeking outside-the-box strategies to expand, innovate, and create new paths in the industry. With deep market knowledge, I provide valuable insights on growth opportunities, competitive positioning, and go-to-market strategies in South America. Fluent in English, Spanish, and Portuguese. Let’s connect to explore fresh, global approaches to MedTech marketing and sales.

$2.00/min

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Marketing Healthcare Sales Sales Management Marketing Strategy Medical Devices Sales Process Strategic Insight Sales Funnel Optimization Medical Imaging

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Robotics

With extensive experience in robotics and enabling technologies within the MedTech industry, I specialize in robot-assisted surgery, surgical navigation, and advanced imaging solutions. I have worked closely with surgeons, hospitals, and healthcare providers to drive the adoption, commercialization, and strategic positioning of robotic platforms and navigation systems, particularly in spine, orthopedic, and neurosurgery.

Key areas of expertise:
✅ Surgical Robotics – Deep understanding of robot-assisted surgery, including workflow optimization and clinical benefits.
✅ Surgical Navigation & AI Integration – Expertise in image-guided surgery, real-time navigation, and AI-driven decision support.
✅ Market Adoption & Commercialization – Strategies to drive robotic system adoption, physician engagement, and hospital integration.
✅ Training & Education – Development of MedEd programs for surgeons and OR staff to enhance adoption and efficiency.
✅ Healthcare Economics & ROI Analysis – Helping hospitals and clinics understand the cost-effectiveness and value proposition of robotics.
✅ LATAM & Global Expansion – Advising companies on how to successfully expand robotic platforms in South America and international markets.

I provide strategic insights and hands-on expertise to help companies navigate the growing field of robotics and surgical navigation, ensuring successful implementation and market growth.

Marketing

With over 20 years in marketing and sales within the MedTech and healthcare industry, I have worked with multinational companies, leading market expansion, strategic positioning, and sales growth initiatives across Latin America. My background includes launching cutting-edge medical technologies, driving brand awareness, and implementing high-impact marketing strategies tailored to complex and competitive markets.

I have extensive experience in:
✅ Go-to-Market Strategies – Developing successful entry plans for companies expanding into South America.
✅ Sales & Commercial Strategy – Aligning marketing efforts with sales objectives to maximize growth.
✅ Brand Positioning & Awareness – Helping companies differentiate themselves in competitive healthcare markets.
✅ Customer Engagement & Market Insights – Understanding buyer behaviors and decision-making processes in MedTech.
✅ Cross-Cultural & Multilingual Expertise – Providing insights that bridge North & South America, creating new business paths.

Training & Knowledge:
📌 Extensive corporate experience leading marketing teams in LATAM.
📌 In-depth knowledge of healthcare regulations, reimbursement models, and hospital procurement.
📌 Fluency in English, Spanish, and Portuguese, enabling effective communication across markets.

The Value I Offer in a Marketing Consultancy:
🚀 Fresh Perspective for U.S. Professionals – Unique insights from South America to break conventional thinking and unlock new opportunities.
📈 Data-Driven Strategies – Helping businesses analyze markets, adapt strategies, and maximize ROI.
🌍 Global Vision with Local Execution – Combining international best practices with localized expertise for optimal results.
🤝 Hands-On Expertise – Not just theory, but real-world marketing solutions tailored to your company’s needs.

Let’s connect and discuss how I can help your business thrive with innovative marketing strategies in the healthcare & MedTech sector!

Medical Devices

With over 20 years of experience in the medical device industry, I possess deep expertise in product development, market access, commercialization, and regulatory compliance across diverse markets, including Latin America. I have successfully navigated the complex landscape of medical technologies, leading cross-functional teams to launch innovative devices, ensure regulatory approvals, and drive market adoption.

Key areas of expertise:
✅ Regulatory Affairs – Navigating the regulatory requirements in LATAM, FDA, and CE Mark approvals.
✅ Market Access & Reimbursement – Securing market entry strategies and reimbursement pathways for medical devices.
✅ Clinical Trials & Evidence Generation – Designing strategies for clinical studies that support evidence-based marketing and product claims.
✅ Sales & Commercial Strategy – Developing and executing strategies to drive market penetration and sales growth for medical devices.
✅ Cross-Regional Experience – Expertise in LATAM, U.S., and European markets, delivering tailored strategies for diverse regions.

As a consultant in medical devices, I bring industry knowledge and hands-on experience to help companies navigate regulatory processes, understand market dynamics, and successfully position their devices in competitive markets.

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Member since February 2025