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Robotics
Created 2 months ago in Sales & Marketing / Other

With extensive experience in robotics and enabling technologies within the MedTech industry, I specialize in robot-assisted surgery, surgical navigation, and advanced imaging solutions. I have worked closely with surgeons, hospitals, and healthcare providers to drive the adoption, commercialization, and strategic positioning of robotic platforms and navigation systems, particularly in spine, orthopedic, and neurosurgery.
Key areas of expertise:
✅ Surgical Robotics – Deep understanding of robot-assisted surgery, including workflow optimization and clinical benefits.
✅ Surgical Navigation & AI Integration – Expertise in image-guided surgery, real-time navigation, and AI-driven decision support.
✅ Market Adoption & Commercialization – Strategies to drive robotic system adoption, physician engagement, and hospital integration.
✅ Training & Education – Development of MedEd programs for surgeons and OR staff to enhance adoption and efficiency.
✅ Healthcare Economics & ROI Analysis – Helping hospitals and clinics understand the cost-effectiveness and value proposition of robotics.
✅ LATAM & Global Expansion – Advising companies on how to successfully expand robotic platforms in South America and international markets.
I provide strategic insights and hands-on expertise to help companies navigate the growing field of robotics and surgical navigation, ensuring successful implementation and market growth.
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Guilherme Soriano
São Paulo
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Marketing and sales professional with over 20 years of experience in the MedTech and healthcare industry across Latin America, Stryker, J&J, Allergan are some of the companies I work/worked for. I offer a unique perspective for American professionals seeking outside-the-box strategies to expand, innovate, and create new paths in the industry. With deep market knowledge, I provide valuable insights on growth opportunities, competitive positioning, and go-to-market strategies in South America. Fluent in English, Spanish, and Portuguese. Let’s connect to explore fresh, global approaches to MedTech marketing and sales.
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