Guilherme Coelho Product Manager at Freeletics

Building a Roadmap is the foundation to get any project, big or small off the ground. Although the concept is simple, getting it just right to ensure development can happen smoothly while the team feels empowered and guided requires some experience, which I'd to share with you. I'm a Product Manager at Freeletics: the team responsible for creating the most motivating training product on the planet. In the past I've worked at Google and sold an e-commerce startup.

We’re Agile, we think lean, we’re data-driven. If you're building (or considering building) a digital product you've heard some of these buzzwords (or perhaps all of them) before. Testing hypothesis with A/B testing is one of the ways to avoid blind-guessing and “hope-for-the-best” approaches. I will guide you through a of statistics principles and best-practices that are fundamental in order to use A/B testing to its full potential. ---- I'm a Product Manager at Freeletics: the team responsible for creating the most motivating training product on the planet. In the past I've worked at Google and sold an e-commerce startup.