How to Do A/B Testing

Created 9 years ago in Product & Design / Metrics & Analytics

We’re Agile, we think lean, we’re data-driven. If you're building (or considering building) a digital product you've heard some of these buzzwords (or perhaps all of them) before.

Testing hypothesis with A/B testing is one of the ways to avoid blind-guessing and “hope-for-the-best” approaches. I will guide you through a of statistics principles and best-practices that are fundamental in order to use A/B testing to its full potential.

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I'm a Product Manager at Freeletics: the team responsible for creating the most motivating training product on the planet.

In the past I've worked at Google and sold an e-commerce startup.