Experienced business leader with a proven track record of driving revenues. Developed market strategies for Nokia, IBM and sales attainment for private companies exceeding $700M annual revenues.
I've been very successful in sales and marketing and one thing that stands the test of time is "time to revenue". It's critical to drive opportunities from lead to close quickly, and I'm an expert at doing so. Faster close times means expedited cash flow for your business and for you! for
Having developed go-to-market and sales plans for companies like Nokia, IBM and many other private firms, one things holds true - If you don't have an effective market strategy aligned with a sales plan, you will eventually fail.
Market strategy is NOT marketing communications! It's all about who you're targeting (the buyers), why they care about your offering, how they purchase it and what it will return to them. Only then can communications vehicles become effective.
The same with sales. Too much time is wasted by sales rep chasing the wrong people and losing deals.
I coach on effective ways to reach your intended audience with great efficiency, resulting in highly profitable business/growth!
