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Clarity

Gary Katz

Santa Clara, CA

Founder and Chief Strategy Officer, Marketing Future Forum and Marketing Operations Partners. Go-to-Market Alignment & Effectiveness Expert, Renesas.Adjunct Faculty, UCSC-Extension Silicon Valley. Advisory Board, MarketingOps.com and Marketing Operations Exchange.

$8.33/min

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Marketing Strategy Go-to-market Strategy Organizational Effectiveness Culture Change Business Alignment Operational Excellence Team Effectiveness Marketing Operations Soft Skills Sales & Marketing Alignment

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Marketing Operations Strategy

Grounded in PR and communications. Retrained mid-career in organization effectiveness. Early adopter of social media and marketing automation. Marketing operations (MO) champion and thought leader – http://en.wikipedia.org/wiki/Marketing_operations . Have influenced and enabled hundreds of organizations to establish an MO function or improve existing ones to be more strategic, holistic and impactful in contributing to enterprise-wide alignment, accountability and agility

Dot connector, linking silos and bridging the gap between individuals/teams that are struggling to get aligned (i.e., right-brain creative marketers and left-brain operational pros).

Advocate of personal mastery, organizational capacity and long-term growth because I believe these characteristics are the core components of agility, along with decisiveness and speed.

Possibilities thinker with the ability to challenge black-and-white thinking and the motivation to continuously learn from experience. These strengths enable me to envision and articulate new opportunities ahead of the curve, which have led to the following achievements:

* First to introduce a consultancy dedicated to MO (Marketing Operations Partners)
* First to publish an article on marketing operations (7 Deadly Sins of Marketing, MarketingProfs)
* First to create a university-level course on MO (UCSC Silicon Valley Extension in Santa Clara)
* First to teach a professional symposium on MO (Hong Kong)
* First to conduct a benchmarking study on marketing operations practices

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Member since August 2017