Fabian Bueno Innovation, Design Thinking, Business - Latam

I had introduced more than 30 products in Latam Market. Most of them in Peruvian market where I have my company IT Brands. IT BRANDS is a company who connects Global Brands from Information Technology Sector, Consumer electronics, Toys & Gifts and Healthy Food categories with the Peruvian market and other countries of Latin America. I find the way to introduce new brands with different distributors, wholesalers and traditional and modern retail. I used to work with distributors from countries like Chile, Bolivia, Colombia, Ecuador and Mexico. I know the best way to reach the key accounts, making marketing proposals, building the sales objectives and do the plan giving advice about its execution (and also executing it). I also design DTR programs (Direct to Retail) depending on brands strategy. I have experience of work with, Department Stores, Electronic specialists, Supermarkets, Independent Toys Stores, Island store in malls, Hardware stores and the traditional market including Reseller or corporate key accounts. We also have a great coverage for impulse, collective, promotional, seasonable or licensed products in Convenience stores, mini markets, magazines Kiosks, Libraries, e-commerce and others.

I had developed over 30 products/brands/portfolio including analyze of market strategy, positioning, created valued adds, claims, communication, brand equity., brand image, packaging, pricing, route to market I work with different industries like food industry, Information technology market, consumer electronics and toys market. I also use agile tools like customer empathy, customer journey, business model canvas, roadmap, creativity tools and many others.

Expert in planning and execution of promotional activities, develop POP/POS material, sales force incentives, trade marketing programs, trade shows, merchandising and Channel Communications and PR.

Expert in develop Metrics and Analytics of product performance in the market. I have experience of developing of KPI Dashboards and creating the structure of a Marketing Manager System Information

¿How to launch a small store? Check List to implement a permanent o temporal small store. Portfolio, KPI, Promotions, Activities, Team building, Customer service, Day Schedule, Inventories, Sales Follow-up, Cross Sales, Visual merchandising, Architecture, Trainning.