I had introduced more than 30 products in Latam Market. Most of them in Peruvian market where I have my company IT Brands.
IT BRANDS is a company who connects Global Brands from Information Technology Sector, Consumer electronics, Toys & Gifts and Healthy Food categories with the Peruvian market and other countries of Latin America.
I find the way to introduce new brands with different distributors, wholesalers and traditional and modern retail.
I used to work with distributors from countries like Chile, Bolivia, Colombia, Ecuador and Mexico.
I know the best way to reach the key accounts, making marketing proposals, building the sales objectives and do the plan giving advice about its execution (and also executing it).
I also design DTR programs (Direct to Retail) depending on brands strategy.
I have experience of work with, Department Stores, Electronic specialists, Supermarkets, Independent Toys Stores, Island store in malls, Hardware stores and the traditional market including Reseller or corporate key accounts. We also have a great coverage for impulse, collective, promotional, seasonable or licensed products in Convenience stores, mini markets, magazines Kiosks, Libraries, e-commerce and others.