Started one of the first commercial internet companies in London, UK 1994 sold to Razorfish. Founded a tech incubator bought out before it officially launched. Past 12 years helping the world make better brand choices via Ethical Brand.
I have founded, grown and sold multi-discipled communications agencies combining design, strategic advice, public relations and technology development skills. I have advised, architected and programme managed ground-breaking innovations for numerous start-ups and well known blue chip firms combining on and off-line branding and service strategies including Vodafone, LeMeridien Hotels, Dior, Cadbury and Shell as well as production assignments for consulting firms McKinsey and Monitor Group.
For the past 12 years I have developed deep insights into the concept of Ethical Branding. What constitutes an Ethical Brand? If you are looking to differentiate yourself in the marketplace today on the basis of 'doing the right thing' then I can provide you with the practical insights and knowledge you need to ensure you get it right.