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Clarity

Douglas Karr

Indianapolis, IN

Author of Corporate Blogging for Dummies, Founder of the Marketing Technology Blog, CEO of DK New Media, CMO of CircuPress and Public Speaker. Douglas has advised clients internationally on their online marketing efforts - including analytics, automation, blogging, content, conversion, email, mobile, search and other strategies. Douglas also advises marketing technology firms, investment and venture firms on marketing platforms.

$6.67/min

Douglas donates to DonorsChoose.org ($0.00)

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37 Reviews

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Social Media Social Media Marketing Email Marketing Blogging SEO Marketing Strategy Web Analytics SEM B2B Integration

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Search Engine Optimization

My firm, DK New Media, advises many of the world's largest websites, including Angie's List and ChaCha, on their organic search strategies.

Answers 6
Reviews 37

Answers

Douglas Karr answered

How do I become a consultant?

Speak to prospects about their problems and their budget, and figure out if you can help them solve the problem for that budget. Pretty simple.

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Coaching

New Business Development

Pricing Strategy

Douglas Karr answered

Suppose today you started with no money in your pocket because you spent it all on product development. How would you market it with zero budget?

I've worked on several startups that didn't have funding. We worked with large companies and basically gave the platforms away in exchange for their feedback and use of their testimonials. We also utilized content marketing to discuss industry challenges and connect with industry experts. Over time, that network we built and the customer base always paid off.

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Marketing Strategy

Growth Hacking

Growth Strategies

Douglas Karr answered

Which link shortener should we use in our social sharing strategy to track our Analytics?

We're using Hootsuite's shortener and you can apply your own custom domain to it as well. Additionally, Hootsuite has analytics tracking built into their publishing tool which is quite helpful. Hootsuite also offers an API to shorten links outside of their publishing tool.

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Social Media Strategy

Social Media Marketing

Social Media Monitoring

Douglas Karr answered

How best to spend $1k month marketing budget for small LA based legal firm?

I know this is sarcastic but I'm curious whether the legal firm every quoted a client $1k of defense. Flat feeing your marketing budget makes absolutely no sense. Your marketing budget should be set as a percentage of the overall revenue generated by the program. Are you expecting $15k in business from this spend? $100k in business from this spend? Sorry - I'd walk away.

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SEO

Marketing Agency

Digital Strategy

Douglas Karr answered

Can a WordPress site be converted into an iOS app?

We've actually accomplished this with the Marketing Technology Blog through a third-party platform that optimizes the visual content and lays out the posts and pages in an application that's beautiful but never requires updating. We did this with a company called Postano who have several clients on it. We're working on actually partnering with them to deploy it to more people. The platform they built connects to your WordPress site but outputs native applications for both Android and iOS (and others). It's not using PHP OR WordPress - just driving and optimizing the content FROM WordPress to a third-party platform for content optimization.

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WordPress Development

PHP

PhoneGap

Douglas Karr answered

A potentially large client that would like some Mobile App development done, has asked us to do a mockup of our concept of the app. Should I charge?

We're working on a mobile project for a client right now and, in order to scope the project properly, we created very basic wireframes with no functionality. I think it's imperative that this be accomplished to set and meet expectations on the delivery for the agreed upon price.

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Client Service

Business Development

Mobile Development

Reviews

I have never personally met Doug, but you should read my recommendation anyway.

Why?

Because when Doug Karr blogs, people read! He has earned his reputation as an early social networking success because his timely and insightful posts help others, like me, succeed.

As I transition from the hard copy print world to social marketing, I regard Doug a valuable resource.

Mike Magan Source: LinkedIn

I honestly can't say enough good things about Doug. I'll start here:

Doug is a role model for me in the social media world. I know that if Doug is doing it, it's got to be good. I tend to follow (stalk) him online to help keep myself abreast the latest and greatest things on the web.

Doug is a unique individual. He has an amazing entrepreneurial spirit, is extremely social, is very encouraging and helpful, is THE expert when it comes to anything social media related, and I recently found out how great a programmer he is.

Squish needed a small application programmed utilizing Twitter. Because I know that Doug knows the in's and out's of many applications, I knew that he would have the answer. He provided the exact solution that we were looking for in an extremely efficient time frame, at a very reasonable rate, and was happy to help us out.

Working with a person like this is critical for a small business, and I look very forward to any other work that we can pass Doug's way.

Nicki Laycoax Source: LinkedIn

Being a strategic partner with Patronpath, our company had a vested interest in seeing them succeed. It was apparent very early on that Doug was a great addition to the Patronpath team and his knowledge and enthusiasm for internet marketing was infectious. It was clear that his work there was a big part of Patronpath's growth and success during his time there.

Ryan Mull Source: LinkedIn

If you are considering social media, blogging, or any other form of digital marketing, Doug Karr is one of the most knowledgable people in the industry. His expertise ranges across multiple diciplines and his positive, can-do attitude is contagious!

Daren Tomey Source: LinkedIn

I cannot think of anyone better suited to this position than Mr. Karr. If you were to define a job solely based on his experience and talents, this would be it.

Sarah Hatch Source: LinkedIn

My experience of having Doug as a direct report was truly a pleasure. Doug was an exceptional employee, one any manager would be happy to have. He was always pushing the envelope on how we could use technology to develop marketing solutions for The Star and our advertisers. Doug is an innovator. Frequently I would say, "wouldn't it be cool if we could do this (some out of the box database related idea)?" Doug would always figure out how to do it. He would either find the right external solution or - as often as not - he would build it himself. Many of his innovations served as models for our entire company and in some cases our industry. He's an idea man who pushes himself and others to think outside the box. I am not surprised to see how Doug has thrived over the last few years. I would hire him again in a minute!

Brian Priester Source: LinkedIn

Yes, Doug knows web marketing, including social media, blogging, email, and web strategy. Yes, Doug is technical and can build websites and web applications. However, my recommendation for Doug is because in addition to all that, I respect that he has built a business - and a following - by integrity, hard work, good solutions and a desire to help others succeed without much regard to what was in it for him. He has supported the community in countless ways, such as Indy's successful SuperBowl bid, communication and support for the victims of the explosions in Greenwood, the Smaller Indiana online community, his support of Navy vets, just to name a few, And, many of the high profile companies and individuals in the Indianapolis tech community owe a lot of where they are today to Doug's strategic thinking and technical expertise...whether they admit it or not.

Curt Franke Source: LinkedIn

Doug has excelled at creating communication surrounding the Internet Marketing industry with his blog Marketing TechBlog. Marketing TechBlog is a cornerstone of information regarding search engine optimization, social media marketing, paid search engine marketing and content marketing. Doug and his team are quality researchers and very knowledgeable in their field.

Erin Sparks Source: LinkedIn

Mr. Karr is a modern marketing genius, his knowledge of marketing technology and strategy are steeped in years spent innovating in leading email and social media marketing companies the world over. His scope and depth of knowledge and his vision reinforced the development of our finest release to date, the Milano Edition of Campaign Commander v7.5, consolidating our place as the number 1 European ESP SaaS. His wisdom tempered with his fantastic sense of humor make him indispensable and entertaining. I relish the opportunity to work with him again and I would unreservedly recommend him to test and improve your marketing and product strategy.

Stephen Lee Source: LinkedIn

Doug's among a very rare breed of men who is first of all the nicest guy you'll ever meet, AND also an expert when it comes to Web 2.0 marketing and technology. It may sound cliche, but he leaves, eats and breaths the stuff so he's my number one resource for just about anything I want to do online these days. He's an accomplished blogger and he's one of those guys that deserves to be rich and famous some day, but doesn't really care too much about money. Thanks goodness or I couldn't afford him.

Pat Coyle Source: LinkedIn

Doug's knowledge, energy and personality make him a joy to work with. He has exceeded the expected results on every project that we have ever partnered on for our firm. A thought leader in the marketing tech space, I've never left a conversation with Doug without learning something new.

Christy Chen Source: LinkedIn

Member since January 2014