Delivering Scalable Go To Market Strategies, Systems and Processes For New and Growing Businesses
Partnering with new and growing businesses to build optimized and scalable Go-To-Market strategies, processes and systems that deliver dramatic and sustainable gains in highly competitive markets.
Desa is an asset any modern corporation would treasure. Over the last 10 years I've had the pleasure of working with Desa at several companies in many capacities from co-workers, a directly report and most importantly as a mentor. She has a management style that is focused on developing her employees skills while holding them accountable all the while ensuring their success. She leads by example and alway holds herself to an extremely high standard with that can do attitude.
Desa has the complete package of skills for Enterprise Sales, Channel Marketing and Alliances. Her ability to close an Enterprise sale, develop an Alliance program and design an effective channel marketing program is amazing. She's one of the best I've ever worked with!
It was an honor and a privilege to work on Desa Zraick’s team. Desa is an excellent leader and incredible mentor. She brings vision and passion to the organization and the team she leads. I greatly admire Desa’s ability to “shoot it straight” and with incredible respect. This a skill most people do not possess, as it calls out honesty and integrity, which are two very important traits that define Desa. In addition to her keen business intelligence and savvy, is a strong, poised and gracious leader in a world of managers.
Desa is a tenacious leader. She's got a great command of business and process and knows how to align resources for results. She settles for nothing less than the best and is a great asset to any team!
The channel management team crafts the programs and business models that enable the sales of the product lines for which I am responsible through Seagate’s worldwide distributor partners.
Desa is a strong leader who is committed to building best in class channel practices. She requires the highest standards of integrity and best business practices from our channel, while being an advocate for the value of our distributor partners and a guardian for their interests.
She has developed innovative programs to drive channel behavior and motivate partners to deliver business goals. She has led her team to embrace technology and find practical ways to use it to measure business performance against goals, to improve communications and maximize efficiency of sales teams and channel partners.
Seagate’s worldwide channel is the largest in the hard drive industry.
Supporting this channel requires professionalism and insight, agility,
responsiveness and the ability to get things done. Desa delivers. I
regard her as a key asset to the success of our business and ishe is an
invaluable resource and help to me.
Desa combines strategic thought leadership and business acumen with an unrelenting drive for operational excellence into a unique "package" that is an asset for any company with a complex, global, multi-channel distribution network. Under Desa's leadership, Seagate's Channel Development & Operations organization has evolved into a well-oiled machine that is highly effective in supporting and enabling a growing global channel business with annual revenues of over $4B.
Desa is a change agent willing to challenge conventional thinking to ensure her organization properly harneesse the capabilites of the indirect channel. She understands and stresses the larger strategic issues but fully understands the current capabilities and limitations of the Global High Tech distribution. I highly endorse Desa.
It is my pleasure to endorse Desa with the highest recommendation. Desa is a person of deep consumer electronics industry knowledge, substantial integrity and infectious energy. She is both detail oriented and a high level strategic thinker. Her well-honed business acumen, attention to process and strong ethics, enable her to create long term relationships and negotiate deals that stand the test of time. She is a sought after member for every team - and a leader. I would highly recommend Desa for senior executive positions.
Desa has all the qualities you want in an outstanding, strategic business leader. Her focus, drive and energy inspires those around her. She has a generous nature and places value in personal relationships with employees, business associates and friends alike.
Desa is an intelligent, high-energy leader with an enthusiasm that is contagious to anyone who has the pleasure of working with her. Her deep understanding of IT channel marketing, operations and communications, and the challenges and opportunities faced by solution providers, drive sales and marketing programs that deliver results. She's truly a pleasure to work with and I highly recommend Desa to anyone.
Desa was an integral part of Seagate's success developing new tools that reached new markets and segments through Digital Marketing. Her leadership driving the team to develop QR code infra-structure is an example of her forward thinking and management abilities that enabled a billion dollar company to move forward.