Founder of the School of Podcasting. I've helped hundreds of people launch successful podcasts. I can advise you on a podcast launch, hosting, plugins, themes, microphones, software and more.
The School of Podcasting is THE place to learn how to podcast. My podcast about podcasting has been downloaded over 784,000 times since 2005. I have helped hundreds of people launch successful podcasts.
Is that 50,000 total downloads, or 50,000 per episode. There is a difference.
For me, I started a podcast answering those questions that I get asked the most. It helps listeners start to know, like, and trust me. I get feedback from the episodes that allow me to know what my target audience needs, and 80% of the people who sign up for my membership site use a coupon I only deliver in the podcast. Feel free to say I'm biased as I teach people who to podcast, but I see it work over and over.
I also want to say the phrase "passive" is somewhat misleading. You have to push pretty hard to get that ball rolling. You can start a podcast for the price of an Xbox and a couple of games. With a podcast people can hear you. it makes you more real. I had a blog for years and a email list over 1000. When I turned that same information into a podcast, and people could hear my sarcasm instead of reading italic words, they began to know, like, and trust me at a much quicker rate. With the right niche and affiliate product you can make some nice cash. The beauty of podcasting is you post the audio/video once and its there until you take it down. Try and make evergreen content.
I'm biased but a podcast can help. When you can't get past the gate keeper, you'd be surprised that the CEO is listening to your podcast on his phone while he is on the treadmill.
Start of explaining how you solve a problem, say something unique that shows you know who they are (no form letters) and then ask if they are interested in a demo. If they want more information, tell them another way their audience would benefit (as all podcasters want to be seen as the person who helped their audience benefit) and then mention, oh, and we also have an affiliate program. Form letters go right in the trash. Also take some time to know who you are talking to.I get asked to promote my competition on a fairly regular basis.
The steps are simple, but podcast promotion is not easy.
1. Know who your audience is
2. Make GREAT content for THAT audience. Content that leaves them going "WOW I've go to tell my friends about this."
3. Go to where that audience is.
4. Make friends with them bringing value to every conversation.
5. Tell them about your podcast. (do not swap 4 and 5, they won't care about your podcast until they care about you).
If you're looking for the giant switch that gives you 10,000 downloads it doesn't exist. Other things that will speed things up is doing interviews and having those people promote their appearance.
Last never say the word, "only." As in "I only have 67 downloads." Those are people who chose your content over thousands of others. If this was a school 67 people would be 3 classrooms if not four.
As for tools, twitter, facebook, google+ (look for groups in Google and Facebook), meetup.com for in person meetings. You build your audience one person at a time.
If the audio makes sense without the video component. For example, you don't' want audio where people are saying, "Oh look at that, oh my!" that wouldn't work (i.e. a demonstration video - click here to go to the new section...). But if the video is primarily a talking head video, it would work fine.
You might check out podcastguests.com. This is a place to find guests as well as be a guest.
For me, I've used a ton, but I fell in love with Thinkific when I started using it. It hosts my videos, makes it super easy to make courses (and bundle them) and it has an affiliate program built in. I didn't need anymore. They also have flexible pricing.www.schoolofpodcasting.com/thinkific
Podcast editors are in demand.
Great actionable tips!
Dave was well informed, kind, and helped me worth through what I was dealing with. Thanks for being such a gentlemen!
Dave was great, super knowledgeable and shed light on a lot that i'm missing
Dave is extremely knowledgable about the podcast industry. He gave some insightful advice to my podcast tool project. He is now my go-to person to ask any questions about podcasting.
Dave was very informative and helpful.
If you are wanting to speak to someone that knows heaps about starting and maintaining a podcast, Dave is your guy!
Dave is very switched on. Recommended!
Dave was extremely gracious to help me out after I accidentally shut off my entire podcast feed, losing 118 shows of a top-10 business podcast in iTunes. He helped me diagnose the problem and walked me through the step by step path to fix the problem. I'll keep coming to Dave anytime I have questions about podcasting.
Excellent! Dave was able to quickly answer all my questions and help us set up a second podcast. I'll definitely reach out to him again in the future for all my podcasting questions. Very knowledgeable.
Dave was friendly, efficient, and informative. He had answers to all of my questions and gave me exactly the amount of detail I needed. Can't ask for much more than that. I definitely got my money's worth and should have called him earlier, before I wasted so much time trying to figure things out on my own.
Dave really knows his stuff, and was able to clearly explain how to get a podcast up and running. He also provided me with several excellent resources that I did not know about. If you are thinking of starting a podcast Dave can definitely help you out.
I first heard of Dave Jackson through various One Minute How To programs he recorded with George Smyth. But it wasn't until recently that I became a regular listener to different podcasts that Dave does personally, most notably School of Podcasting.
What I immediately noticed about Dave is that he has an ability to explain complicated concepts and processes in an easy to comprehend way. While he understands the details of the technology he is explaining, he also knows what is important for you to understand and what can be left out until you have a better grasp of the concepts he is teaching.
I would recommend Dave Jackson as a mentor and trainer to you or your company if you are interested in getting a podcast up and running. He certainly has been a help to me and my podcast, Missionary Talks, through the various content that he provides.