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Daryl Weber Brand Strategy Expert

Greater Atlanta Area

Author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. Formerly Global Director of Creative Strategy at Coca-Cola, and Strategic Director at brand and innovation consultancy Redscout. Have launched my own brands and have a passion for startups.

  • Reviews 3
  • Answers 1

Had a great call with Daryl. He was super helpful and gave me some great advice.

Source: Clarity Bola Adegbulu Sep 25, 2017

Daryl's a rockstar. Insightful, concise, and powerful thoughts/ideas/feedback.

Source: Clarity Ian Johnstone Feb 24, 2016

Daryl was very straight to the point, and helpful on the call. Most importantly, a simple tip on how to brand my start-up resonated with me and I am going to be putting that to good use in my next meeting with a marketing manager for a media sponsorship. Thank you.

Source: Clarity Hannah Edia Dec 4, 2015
Daryl Weber, Brand Strategy Expert answered:

In addition to the many good points above, I'd emphasize getting very specific on the people that will be working on your project. An agency will only be as good as the talent on your account, and since turnover at agencies can be very high, looking at past work may not always be predictive of what you're going to get.

So ask to meet with the people assigned to your project, and ask to see their specific portfolio of work - that will give you the best sense for what you are going to get. I'm happy to speak more about this and review your proposals if you'd like.

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