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Clarity

Daryl Weber

Greater Atlanta Area

Author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. Formerly Global Director of Creative Strategy at Coca-Cola, and Strategic Director at brand and innovation consultancy Redscout. Have launched my own brands and have a passion for startups.

$2.92/min

8 Calls

3 Reviews

28 minutes
Avg. call

Ideation Consumer Insights Concept Development Brand development Brand Architecture Product Innovation Qualitative Research Consumer Behavior Creative Strategy Moderating

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I Will Give Your Brand a North Star, and Give You Directions to Get There

www.daryl-weber.com I'm a branding consultant and author of the book Brand Seduction - How Neuroscience Can Help Marketers Build Memorable Brands. Previously, I was Global Director of Creative Strategy for The Coca-Cola Company. Before that, I spent six years at an innovation and branding consultancy helping guide the brand visions, innovations and futures for major brands from Diageo (Johnnie Walker, Ketel One, Crown Royal, etc), Nike, Pepsico, as well as for various startups and entrepreneurs. I've also launched my own brands and products. I can help you uncover your brand's essence, giving you a complete brand strategy that guides everything your company does (since everything you do is branding, not just marketing). I can then help you put this thinking into action with practical advice on product development, design, target insights, qualitative research, and marketing communications/advertising.

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Reviews 3

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Daryl Weber answered

When hiring a creative firm to work with our branding needs, what are some questions and deciding factors we should ask and evaluate?

In addition to the many good points above, I'd emphasize getting very specific on the people that will be working on your project. An agency will only be as good as the talent on your account, and since turnover at agencies can be very high, looking at past work may not always be predictive of what you're going to get.

So ask to meet with the people assigned to your project, and ask to see their specific portfolio of work - that will give you the best sense for what you are going to get. I'm happy to speak more about this and review your proposals if you'd like.

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Brand development

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Reviews

Had a great call with Daryl. He was super helpful and gave me some great advice.

Bola Adegbulu Source: Clarity

Daryl's a rockstar. Insightful, concise, and powerful thoughts/ideas/feedback.

Ian Johnstone Source: Clarity

Daryl was very straight to the point, and helpful on the call. Most importantly, a simple tip on how to brand my start-up resonated with me and I am going to be putting that to good use in my next meeting with a marketing manager for a media sponsorship. Thank you.

Hannah Edia Source: Clarity

Member since May 2014